Inovacije poslovnih modela kao odrednice internacionalizacije poduzeća

professional thesis

• Author: Luka Buntić
• Mentor: Tonći Lazibat (mentor)
• Committee member: Tomislav Baković (predsjednik povjerenstva)
• Committee member: Tonći Lazibat (član povjerenstva)
• Committee member: Ines Dužević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2019-12-11, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

U tijeku četvrte industrijske revolucije, inovativni poslovni modeli stvaraju disrupciju velikih razmjera te dovode do na radikalnih promjena u tradicionalnim industrijama. Ovaj rad će istražiti može li inovativni poslovni model predstavljati dovoljan izvor konkurentske prednosti na globalnom tržištu te utjecati na odluku poduzeća za internacionalizacijom. Istražit će se moguće strategije izlaska na međunarodna tržišta te fenomen globalno rođenih poduzeća. U analizi studije slučaja poduzeća FlixBus istražit će se izvori konkurentske prednosti unutar poslovnog modela, skalabilnost poslovnog modela, odabrane strategije internacionalizacije te njihov odnos i međusobni utjecaj.

Abstract (english)

In the Fourth Industrial Revolution, Business Model Innovation could lead to a large-scale disruption to traditional industries and cause radical changes. This paper will explore sources of competitive advantage in the Business Models and their influence on a company's decision to internationalize. Possible strategies for entering international markets and the phenomenon of born global companies will be also presented. The analysis of the FlixBus case study will explore the sources of competitive advantage within the Business Model, scalability of the Business Model, the internationalization strategies chosen, and their relationship and interplay.

• Keywords: inovativni poslovni model; strategije internacionalizacije; disrupcija; skalabilnost; industrija 4.0
• Keywords (english): business model innovation; internationalisation strategies; disruption; scalability; industry 4.0
• Language: croatian
• URN:NBN: urn:nbn:hr:148:219874
• Study programme: Title: Quality Management; Study programme type: university; Study level: postgraduate specialist; Academic / professional title: sveučilišni/a specijalist/ specijalistica upravljanja kvalitetom (sveučilišni/a specijalist/ specijalistica upravljanja kvalitetom)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-12-16 10:36:58