Čimbenici koji utječu na donošenje odluke pri kupnji rabljenih vozila

master's thesis

• Title (english): Factors influencing decision making process when buying used vehicles
• Author: Marin Ćurković
• Mentor: Kristina Petljak (mentor)
• Committee member: Dora Naletina (predsjednik povjerenstva)
• Committee member: Ivana Štulec (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2020-01-20, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Automobilska industrija jedna je od najrazvijenijih i najprofitabilnijih industrija u svijetu, a automobili su danas postali dio svakodnevice te svakim danom ovo tržište postaje sve veće. Razvoj tržišta automobila, globalizacija, industrijalizacija i nove tehnologije dovele su do svakodnevne pojave novih i inovativnih automobila s do nedavno nezamislivim performansama, a sa širenjem tržišta novih automobila, došlo je i do razvoja tržišta rabljenih automobila. Samim time, i ponuda se mijenja, a sve više osoba odlučuje se na kupnju rabljenog vozila, jer smatraju da je to puno bolja opcija od kupnje novog vozila. Rabljena vozila sve su češća pojava na tržištu, a u posljednje vrijeme tržište rabljenih automobila sve je veće i postaje sve organiziranije. U skladu s tim, u ovom radu istraženo je tržište rabljenih automobila u Republici Hrvatskoj i provedena analiza preferencija kupaca rabljenih automobila i čimbenika koji utječu na njihovo donošenje odluke o kupnji istog. Rezultati su pokazali kako su najvažniji čimbenici prilikom donošenja odluke o kupnji (rabljenog) automobila, financije te da unatoč nekim nedostacima koji se pripisuju rabljenim vozilima, kupovina rabljenog vozila ipak ima više prednosti. Također, iz provedenog istraživanja vidljivo je kako ispitanici imaju iskustva s kupovinom rabljenih vozila te su s kupnjom u velikoj mjeri zadovoljni uzimajući u obzir omjer cijene i kvalitete. Uz to, ispitanici navode da im je kod kupnje rabljenog vozila najznačajnija njegova kvaliteta, niža cijena, broj prijeđenih kilometara te udobnost.

Abstract (english)

The automotive industry is one of the most developed and profitable industries in the world, with cars becoming a part of everyday life, and this market is growing day by day. The development of the automobile market, globalization, industrialization and new technologies have led to the daily emergence of new and innovative vehicles, with performance that were until recently unimaginable, and with the expansion of the new automobile market, there has been a development of the used car market. As a result of that, the supply is changing, and more and more people are deciding to buy a used vehicle, as they consider it a much better option than buying a new vehicle. Used vehicles are becoming more and more common on the market, and recently the used automobile market is growing and becoming more organized. According to that, this paper will explore the used automobile market in the Republic of Croatia and analyze the preferences of used automobile buyers and the factors that influence their decision to purchase a used car. The results showed that the most important factors in making the decision to buy a used car are the finances and that despite some of the disadvantages attributed to used vehicles, buying a used vehicle still has several advantages. The survey also shows that respondents have experience in buying used vehicles and are largely satisfied with the purchase, considering the price/quality ratio. In addition, respondents stated that their quality, lower price, mileage and comfort were most important when buying a used vehicle.

• Keywords: odluka o kupnji; čimbenici koji utječu na donošenje odluke o kupnji; automobilska industrija; rabljena vozila
• Keywords (english): buying decision; factors that affect decision making process; automobile industry; used vehicles
• Language: croatian
• URN:NBN: urn:nbn:hr:148:431429
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-01-21 16:36:18