Preuzimanje kao oblik razvojne strategije poduzeća u prehrambenoj industriji

professional thesis

• Author: Marko Mamić
• Mentor: Darko Tipurić (mentor)
• Committee member: Ana Aleksić (predsjednik povjerenstva)
• Committee member: Domagoj Hruška (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2020-02-11, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Turbulentni uvjeti tržišta i globalne ekonomije potiču kompanije da ojačavaju svoju konkurentsku poziciju kroz rast. Kompanije u potrazi za ekspanzijom suočena su sa izborom između internog odnosno organskog rasta i rasta kroz preuzimanje ili spajanje, odnosno neorganskog rasta. Rastom putem preuzimanja i spajanja ostvaruju se prednosti u obliku smanjivanja jediničnih troškova, lakšeg postizanja ekonomije obujma i sl.
Svrha ovog rada je prikazati koje su ključne aktivnosti koje se odvijaju tokom čitave transakcije preuzimanja. Analizira se okolina obje kompanije, njihovi poslovni modeli prethodno preuzimanju te poticaji koji su inicirali preuzimanje.
Na primjeru preuzimanja Droge Kolinske od strane Atlantic Grupe prikazani su ključni faktori preuzimanja te naglašena signifikantnost integracije poslovanja te harmonizacije operativnih procesa, sve s ciljem ostvarivanja čim većih sinergijskih učinaka.

Abstract (english)

Uncertainty of global economies and market conditions drive companies to strengthen their competitive position through growth. Faced with expansion, companies can choose between internal or organic growth and growth through mergers and acquisitons or inorganic growth. Growth through mergers and acquisitions has the benefits of reducing unit costs, achieving economies of scale etc.
The purpose of this paper is to show what are the key activities that take place throughout the acquisition transaction. Both companies' business environments, their pre-acquisition business models and the incentives that initiated the acquisition are analyzed.
The stated example of the acquisition of Droga Kolinska by Atlantic Grupa shows the key factors of the takeover and highlights the significance of business integration and the harmonization of operational processes, all with the aim of maximizing synergy effects.

• Keywords: razvoj; preuzimanja; spajanja; razvojne strategije; industrija robe široke potrošnje; prehrambena industrija; Hrvatska
• Keywords (english): growth; mergers; acquisitions; growth strategies; FMCG industry; food & beverage industry; Croatia
• Language: croatian
• URN:NBN: urn:nbn:hr:148:941149
• Study programme: Title: Business Administration- MBA; Study programme type: university; Study level: postgraduate specialist; Academic / professional title: sveučilišni/a specijalist/specijalistica poslovnog upravljanja-MBA (sveučilišni/a specijalist/specijalistica poslovnog upravljanja-MBA)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access; Embargo expiration date: 2021-02-18
• Created on: 2020-02-18 19:24:53