Strateška analiza industrije računalnih igara u Republici Hrvatskoj

master's thesis

• Title (english): Strategic analysis of the industry of computer games in Croatia
• Author: Dijana Pjevač
• Mentor: Domagoj Hruška (mentor)
• Committee member: Božidar Jaković (predsjednik povjerenstva)
• Committee member: Darko Tipurić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2020-02-19, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

Industrija računalnih igara zajedno sa tržištem računalnih igara čini jedan od najbrže rastućih i najnaprednijih grana gospodarstva u svijetu u ovom trenutku. Okruženi smo svijetom računalnih igara; bez obzira radili se igrama na mobilnim uređajima, tabletima pa sve do VR sustava i online igara koje su stvorile mrežu korisnika u međusobnoj interakciji koje sudjeluju u online turnirima diljem svijeta. Računalne igre su sa svojom pojavom osigurale industrijama da zarađuju milijarde dolara, a korisnicima je omogućeno da postanu zvijezde „gaming“ industrije te sudjeluju u izgradnji eSport karijere. Od samog početka stvaranja prvih video igara pa sve do danas ono što je tu industriju održalo na tržištu je moć prilagodbe brzo rastućoj industriji proizvodnje računala i konzola kao i ostalih tehnologija. Konstantnim prilagođavanjem tehnološkim dostignućima, potrebama zahtjevnog tržišta i inovacijama, tržište računalnih igara postalo je vodeće tržište. Razvoj industrije računalnih igara dugi je niz godina bio zanemarivana grana Hrvatskog gospodarstva, no visoko obrazovanje ljudi, te tržišne prilike omogućile su da se posljednjih godina i Hrvatska uključi u tržišnu utrku u industriji računalnih igara; čineći Hrvatsku zemljom koja uz male, ali jake i sposobne kadrove obrazovanih pojedinaca se probija na svjetsko tržište i postaje konkurent u proizvodnji računalnih igara mnogim inozemnim tržištima.

Abstract (english)

The computer games industry along with the market of computer games makes it one of the fastest growing and most advanced branches of the economy in the world at the moment. We are surrounded by the world of computer games; Regardless of the games on mobile devices, tablets all the way to VR systems and online games created by a network of users that are interacting with each other and participating in online tournaments around the world. Computer games have provided the industries with their appearance to earn billions of dollars, and users are allowed to become the stars of the "gaming" industry and participate in making the career in the eSport tournaments. From the very beginning of the creation of the first video games, to this day, what industry has held in the market is the power to adapt to the rapidly growing industry of computer production and consoles as well as other technologies. By constantly adapting to technological achievements, demanding market needs and innovation, the market of computer games has become a leading market. The development of the computer games industry has been a neglected branch of the Croatian economy for many years, but more educated people, and market opportunities have in the recent years led Croatia to engage in a market race in the computer games industry; making Croatia a country with small but strong and capable cadres of educated individuals making its way into the world market and becoming a competitor in the production of computer games to many foreign markets.

• Keywords: računalne igre; rast; tržište; prilagodba; tehnologija
• Keywords (english): computer games; growth; market; adaptation; technology
• Language: croatian
• URN:NBN: urn:nbn:hr:148:847118
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2020-02-19 12:55:36