Analiza provedivosti poslovnog modela korporacija s društvenom svrhom u Republici Hrvatskoj

master's thesis

• Title (english): Implementability of Benefit Corporation business model analysis in Republic of Croatia
• Author: Ivana Bilonić
• Mentor: Domagoj Hruška (mentor)
• Committee member: Domagoj Hruška (predsjednik povjerenstva)
• Committee member: Mihaela Mikić (član povjerenstva)
• Committee member: Mladen Turuk (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2020, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Ovim radom pružit će se uvid u novi oblik poduzeća koji u poslijednjih par godina privlači sve više pažnje u Americi, a u zadnje vrijeme se počinje širiti i na prostor Europe. Taj poslovni model se naziva korporacija s društvenom svrhom. Prvo poglavlje će pružiti uvid u sfere održivog razvoja, kako ekološkog, tako i društvenog. Drugi dio rada dat će kratki uvid u specifičnosti poslovanja u društvenom poduzetništvu te predstaviti neke već razvijene oblike društvenih poduzeća diljem svijeta. Treće poglavlje će pridonjeti razumijevanju korporacija s društvenom svrhom, navest će se pravne odrednice takve vrste poduzeća u Italiji i Sjedinjenim Američkim Državama te donijeti pregled pozitivnih i negativnih strana tih korporacija. Nadalje će se sagledati društvene i pravne predispozicije potrebne za uvođenje poslovnog modela korporacija s društvenom svrhom u Republiku Hrvatsku te prikazati stavove hrvatskih poduzetnika o implementaciji takvih poduzeća u poduzetničku sferu Republike Hrvatske. Zadnji dio će zaokružiti čitavu temu prikazom novih mogućnosti i prilika hrvatskih poduzeća da teže povećanju osvještenosti o jačanju poduzetničkog duha u okviru poboljšanja kvalitete života.

Abstract (english)

This thesis will provide insight into a new form of enterprise, which, in the last couple of years, has attracted more and more attention in America, and is nowadays starting to spread throughout Europe. This business model is called a Benefit Corporation. The first chapter will give a walk through the spheres of sustainable environmental development, as well as social. The second part of this thesis will give an insight into the specificities of doing business within social entrepreneurship, and present some of the already developed forms of social enterprises all over the world. The third chapter will contribute to the understanding of Benefit Corporations, which will include legal guidelines of these sorts of companies in Italy and the United States of America, and give a review of the up- and down- sides of these corporations. Furthermore, this paper will include social and legal predispositions needed for introducing the Benefit Corporation business model in Croatia and show opinions of Croatian entrepreneurs about implementation of this kind of entities in the Croatian entrepreneurial sphere. The last part will conclude the entire topic by presenting the new possibilities and opportunities of Croatian companies to aim for increasing the awareness of strengthening the entrepreneurial spirit as a part of improving the quality of life.

• Keywords: korporacije s društvenom svrhom; društveno poduzetništvo; društvena održivost; ekološka održivost; B-Lab
• Keywords (english): benefit corporations; social entrepreneurship; social sustainability; environmental sustainability; B-Lab
• Language: croatian
• URN:NBN: urn:nbn:hr:148:462474
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-06-08 10:04:11