| Abstract | Poslovna etika sastavni je dio poslovanja svake moderne organizacije. U današnje turbulentno vrijeme, gdje se organizacije moraju dobro potruditi da bi došle i ostale na dobrom glasu, poslovna etika ima veliki značaj za diferencijaciju, stvaranje pozitivnog imidža, ostvarivanje konkurentske prednosti, te privlačenje zaposlenika, klijenata, dobavljača i poslovnih partnera. Organizacije trebaju uspješno prepoznati i primijeniti upravo one alate i programe poslovne etike koji će biti dobro prihvaćeni i smisleni. Na svaku generaciju utjecali su različiti društveni i ekonomski faktori, generacije su razvile svoje sustave vrijednosti i vjerovanja, te pripadnici imaju neke zajedničke karakteristike koje treba uzeti u obzir kada se komunicira etika i etičnost. Kod samog poslovanja treba obratiti pažnju na generacijske različitosti, te poslovnu etiku prilagoditi i prenijeti na način da svakoj generaciji zaposlenika u organizaciji bude jasna, privlačna i prihvatljiva. Iako se na tržištu rada trenutno nalaze četiri, pa čak i pet generacija, u velikoj većini upravo je najviše pripadnika generacija X i Y. Stoga su upravo oni temelj za analizu i istraživanje u ovome radu. S obzirom na navedeno provedeno je empirijsko istraživanje razlike u stavovima prema poslovnoj etici pripadnika generacija X i Y. Rezultati su pokazali da doista postoje razlike u stavovima prema poslovnoj etici pripadnika generacija X i Y, na način da su se pripadnici generacije Y pokazali kao sposobniji za uočavanje i prijavu neetičnog ponašanja u organizaciji, naspram pripadnika generacije X. Različito percipiraju poslovnu etiku i imaju drugačija očekivanja i preferencije u korištenju alata, mehanizama i faktora za poticanje poslovne etike. |
| Abstract (english) | Business ethics is an integral part of the business of any modern organization. In today's turbulent times, where organizations must do their best to come and stay in good standing, business ethics is important for differentiation, creating a positive image, gaining a competitive advantage, and attracting employees, customers, suppliers, and business partners. Organizations need to successfully identify and apply precisely those tools and programs of business ethics that will be well accepted and relevant. Each generation has been influenced by different social and economic factors, generations have developed their own systems of values and beliefs, and members have some common characteristics to consider when communicating about ethics and ethical behavior. In doing business, the focus should be on generational differences, and business ethics should be adjusted and communicated in a way that it is clear, attractive and acceptable to each generation of employees in the organization. Although there are currently four, and even five, generations on the labor market, the vast majority are mostly members of generations X and Y. Therefore, they are the basis for analysis and research in this paper. Regarding the above mentioned, an empirical study of the difference in attitudes towards business ethics of members of generations X and Y was conducted. The results showed that there are indeed differences in attitudes towards the business ethics of members of Generations X and Y, in such a way that members of Generation Y have shown themselves to be more capable of spotting and reporting unethical behaviour in the organisation, versus members of Generation X. They perceive business ethics differently and have different expectations and preferences in the use of tools, mechanisms and factors to foster business ethics. |
