prikaz prve stranice dokumenta Uloga SWOT analize u oblikovanju strategije
  Download
PDF 703.74 KB
undergraduate thesis
Uloga SWOT analize u oblikovanju strategije
2020. urn:nbn:hr:148:678716
Korošec, Maja
University of Zagreb
Faculty of Economics and Business
Department of Organization and Management

Cite this document

Korošec, M. (2020). Uloga SWOT analize u oblikovanju strategije (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:678716

Korošec, Maja. "Uloga SWOT analize u oblikovanju strategije." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:678716

Korošec, Maja. "Uloga SWOT analize u oblikovanju strategije." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:678716

Korošec, M. (2020). 'Uloga SWOT analize u oblikovanju strategije', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 24 April 2024, https://urn.nsk.hr/urn:nbn:hr:148:678716

Korošec M. Uloga SWOT analize u oblikovanju strategije [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2020 [cited 2024 April 24] Available at: https://urn.nsk.hr/urn:nbn:hr:148:678716

M. Korošec, "Uloga SWOT analize u oblikovanju strategije", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:148:678716

Please login to the repository to save this object to your list.
Metadata
TitleUloga SWOT analize u oblikovanju strategije
AuthorMaja Korošec
MentorJasna Prester (mentor)
MBZ: 256870
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Organization and Management)
Zagreb
Defense date and country2020-06-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Predmet rada je istraživanje o tome kako SWOT analiza utječe na formuliranje strategije poduzeća, koja je uloga i važnost analize interne i eksterne okoline poduzeća za oblikovanje uspješne strategije. Cilj rada je na temelju stečenog znanja i dostupne literature, definirati pojmove strategije i strateškog menadžmenta, utvrditi korake u procesu strateškog menadžmenta, odrediti ključne elemente poslovnog okruženja i prepoznati važnost kontinuirane analize okoline poduzeća za oblikovanje strategije i uspješnost poslovanja. Isto tako cilj je ustanoviti na koji način je poduzeće Škoda zahvaljujući SWOT analizi opstalo i kontinuirano raslo na tržištu unatoč gospodarskoj krizi i drugim otežavajućim okolnostima.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:148:678716
Study programmeTitle: Business Economics
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Embargo expiration date: 2021-06-29
Terms of useLicence Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) icon
Created on2020-06-26 17:23:42