Maloprodajni oblici i zastupljenost maloprodajnih aglomeracija u zapadnom dijelu Grada Zagreba

master's thesis

• Title (english): Retail forms and representation of retail agglomerations in western part of the City of Zagreb
• Author: Antonio Balukčić
• Mentor: Blaženka Knežević (mentor)
• Committee member: Blaženka Knežević (predsjednik povjerenstva)
• Committee member: Nikola Knego (član povjerenstva)
• Committee member: Sanda Renko (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2020-07-13, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Trgovina, kao pojam, označava razmjenu proizvoda i pružanje usluga između proizvođača i kupca. Po svome značaju, u ukupnom BDP-u Republike Hrvatske, nalazi se na drugom mjestu, odmah iza prerađivačke djelatnosti. Veliku ulogu u razmjeni proizvoda i pružanju usluga prema kupcima imaju maloprodavači, čiji je zadatak posredovati između proizvođača i potrošača ili između veletrgovca i potrošača. Od izuzetne važnosti su i oblici u kojima se maloprodaja odvija jer danas sve više jača utjecaj ostalih oblika prodaje, dok se sve manje kupoprodaja vrši preko uobičajenih maloprodajnih kanala.

Različita istraživanja pokazuju kako hrvatska maloprodaja prolazi kroz velike promjene uz velike sličnosti s promjenama u Europi. Glavne promjene u maloprodaji događaju se kroz procese koncentracije, modernizacije, diversifikacije, standardizacije i internacionalizacije. Novi formati, organizacijske strukture te nove menadžerske sposobnosti uvelike su implementirane u hrvatskoj maloprodaji.

Mnogi teoretičari smatraju kako je lokacija najvažniji kriterij za uspjeh ili neuspjeh maloprodaje, iako u današnje vrijeme sve više jača utjecaj informacijske tehnologije koja mijenja obrasce uobičajene kupoprodaje.

Cilj u ovom radu je napraviti istraživanje kako bi se izvršila analiza maloprodajne strukture te pojasnila razlika u zastupljenosti samostalnih i planskih maloprodajnih aglomeracija u zapadnom dijelu Grada Zagreba.

Abstract (english)

Trade, as a term, means the exchange of products and offering services between manufacturer and buyer. In terms of importance, in the total GDP of the Republic of Croatia, it is in second place, just behind the manufacturing industry. A large role in the exchange of products and offering services to customers is offered by retailers whose task is mediate between producers and consumers or between wholesaler and consumers. Of great importance were also forms in which retail takes place because nowdays the influence of other forms of sales is growing stronger, and others sold less and less sales through excessive retail channels.

Various researches show that Croatian retail is going through big changes with great similarities to the changes in Europe. The main changes in retail are happening through the processes of concentration, modernization, diversification, standardization and internationalization. New formats, organizational structures and new managerial skills have been largely implemented in Croatian retail.

Many theorists believe that location is the most important criterion for the success or failure of retail, although nowdays the influence of information technology is growing stronger, changing the patterns of ordinary sales.

The aim of this paper is to make a research in order to make an analysis of the retail structure and explain the difference in the representation of independent and planned retail agglomerations in the western part of the City of Zagreb.

• Keywords: trgovina; maloprodaja; maloprodajni oblici; aglomeracija; Hrvatska; Grad Zagreb.
• Keywords (english): trade; retail; retail forms; agglomeration; Croatia; City of Zagreb
• Language: croatian
• URN:NBN: urn:nbn:hr:148:170598
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2020-07-13 10:54:51