Studentska percepcija o potrebi digitalne platforme za udomljavanje kućnih ljubimaca

master's thesis

• Title (english): The need of a digital platform for pet adoption - a student perspective
• Author: Ivana Kuzek
• Mentor: Božidar Jaković (mentor)
• Committee member: Ivan Strugar (predsjednik povjerenstva)
• Committee member: Sanja Sever Mališ (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2020-07-17, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences

Abstract

Razvoj informacijskih tehnologija daje ogroman doprinos povećanju efikasnosti poslovanja te povećanju produktivnosti. Vodeći se izrekom „Go digital or die“, poduzeća sve više nastoje prihvaćati i učiti nove tehnologije i tehnološka rješenja kako bi opstala na tržištu obzirom na to da su najveći konkurenti upravo ona poduzeća koja stvaraju inovativne koncepte i ideje. Cilj rada je poboljšanje dosadašnjeg načina udomljavanja životinja osnivanjem platforme za udomljavanje kućnih ljubimaca na kojoj bi korisnicima na jednom mjestu bili prikazani svi napušteni psi i mačke na prostoru Republike Hrvatske. Također, cilj je istražiti i kolika je potreba za takvom platformom i dodatnim mogućnostima koje bi platforma nudila. Nakon teorijskog upoznavanja s pojmom elektroničkog poslovanja i njegovih obilježja, objašnjena je metodologija i prikazani su rezultati istraživanja. Istraživanje se odnosilo na studentsku percepciju o potrebi platforme za udomljavanje te je istraživanje provedeno na uzorku od 305 ispitanika. Istraživanjem je uočeno da, unatoč tome što smatraju da bi ovakva platforma olakšala udomljavanje životinja, studenti ipak preferiraju tradicionalno udomljavanje. No, obzirom na nepostojanje takve platforme u Republici Hrvatskoj, otkrivena je prilika i prostor za pokretanjem takvog projekta.

Abstract (english)

The development of information technology creates a huge contribution to increasing business efficiency and productivity. Guided by the saying "Go digital or die", companies are increasingly trying to embrace and learn new technologies and technological solutions in order to survive in the market, considering that the biggest competitors are those companies that create innovative concepts and ideas. The aim of this thesis is to improve the way that animals have been fostered so far by establishing a pet foster platform where all abandoned dogs and cats in the territory of the Republic of Croatia will be displayed to users in one place. It also aims to explore the need for such a platform and the additional capabilities that the platform would offer. After theoretical introduction to the concept of e-business and its characteristics, the methodology is explained and results of the research are presented. The study is focused on student's perceptions of the need for a foster care platform and was conducted on a sample of 305 respondents. The study found that, despite the belief that a platform like this would facilitate the domestication of animals, students still prefer traditional pet fostering. However, beacuse of lack of such a platform in the Republic of Croatia, there was dicovered the opportunity and space for a project like this one.

• Keywords: e-poslovanje; digitalna transformacija poslovanja; digitalne tehnologije; online udomljavanje životinja; Internet
• Keywords (english): e-business; digital business transformation; digital technologies; online pet fostering; Internet
• Language: croatian
• URN:NBN: urn:nbn:hr:148:046908
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2020-07-17 11:07:42