Primjena platforme iz područja ekonomije dijeljenja za prodaju robe široke potrošnje

master's thesis

• Title (english): Application of the platform in the field of sharing economy for the sale of consumer goods
• Author: Darija Ružić
• Mentor: Blaženka Knežević (mentor); MBZ: 246630
• Committee member: Nikola Knego (predsjednik povjerenstva)
• Committee member: Dora Naletina (član povjerenstva)
• Committee member: Blaženka Knežević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2020-09-03, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Elektronička trgovina i ekonomija dijeljenja dobivaju sve veću važnost u poslovnom svijetu. Sve je više poduzeća koji u svoje poslovanje uvode digitalizaciju te ugovaraju suradnje sa raznim platformama. Iako u Republici Hrvatskoj ekonomija dijeljenja još uvijek nije toliko zastupljena kao što je na svjetskom tržištu, može se reći kako su i naše tvrtke uvidjele dobru priliku uvođenjem digitalizacije. U ovom radu pažnja je usmjerena na digitalizaciju trgovačkog lanca Lonia, odnosno na suradnju sa platformom Glovo. Putem razgovora, odnosno intervjua s gospodinom Munjizom, direktorom trgovačkog lanca Lonia, ustanovljeno je na koji način ekonomija dijeljenja doprinosi poslovanju te da li su se pomoću suradnje sa Glovom otvorile neke nove prilike unutar poduzeća. Ekonomija dijeljenja dakle predstavlja model budućnosti, a mnoge činjenice to i potvrđuju, što ćemo vidjeti kroz rad.

Abstract (english)

E-commerce and sharing economics are gaining importance in the business world. There are more and more companies introducing digitalization into their businesses and contracting with various platforms. Although in the Republic of Croatia the sharing economy is still not as prevalent as it is on the world market, it can be said that our companies also saw a good opportunity with the introduction. This paper focuses on the digitalization of the Lonia retail chain, that is, the collaboration with the Glovo platform. Interview with Mr. Munjiza, Director of the Lonia retail chain, revealed how the sharing economy contributes to the business and whether any new business opportunities have opened up through collaboration wtih the Glovo platform. The sharing economy is therefore a model for the future, and many facts confirm it, and we will see this through this paper work.

• Keywords: elektronička trgovina; ekonomija dijeljenja; trgovački lanac Lonia; platforma; Glovo
• Keywords (english): e-commerce; sharing economy; Lonia retail chain; platform; Glovo
• Language: croatian
• URN:NBN: urn:nbn:hr:148:735254
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-09-04 08:09:04