Cjelovito planiranje u poduzeću Jadran galenski laboratorij d.d.

master's thesis

• Title (english): Comprehensive planning in the company Adriatic galen laboratory d.d.
• Author: Daria Karabaić
• Mentor: Andrija Sabol (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2020-09-11, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Cjelovit sustav planiranja postavlja se u svrhu korporativnog upravljanja te je prvenstveno u službi internih dionika. Ipak, informacije proizašle iz ovog sustava često se rabe i u komunikaciji s eksternim dionicima. Svrha postojanja i glavni cilj svakog poduzeća je uspješno poslovanje, poslovanje koje donosi dobit. Međutim, to se poslovanje odvija u sasvim određenoj društvenoj zajednici koja ima svoja očekivanja i pravila, u okvirima ograničenog prirodnog okoliša, na tržištu na kojeg utječu raznolike silnice, te sa zaposlenicima koji imaju svoje skupne i pojedinačne težnje. Društveno odgovorno poslovanje ne bi trebalo biti nešto što popravlja nastalu štetu, nego način djelovanja koji bi trebao biti konstanta u poslovanju. Farmaceutska industrija nastavila je bilježiti pozitivne rezultate na domaćem i globalnom tržištu i u 2017. godini, iako uz niže stope rasta. JGL d.d. je internacionalno poduzeće sa sjedištem u Rijeci, orijentirano ka razvoju i proizvodnji lijekova za ciljana terapijska područja, s fokusom na osjetilne organe. Sustavnim ulaganjem u znanja i razvoj zaposlenih, ulaganjem u bliskost s kupcima, u razvoj i lansiranje novih proizvoda, investiranjem u suvremenu tehnologiju, te nova tržišta zdravlja, poduzeće JGL d.d. je postalo jedno od najbrže rastućih i najstabilnijih hrvatskih poduzeća.

Abstract (english)

The overall planning system is set up for corporate governance purposes and is primarily for internal stakeholders. However, information derived from this system is often used in communication with external stakeholders. The purpose of existence and the main goal of every business is successful business, profit making business. However, this business is conducted in a very specific social community that has its own expectations and rules, within the confines of a limited natural environment, in a market affected by diverse forces, and with employees who have their collective and individual aspirations. Corporate social responsibility should not be something that repairs the damage, but a way of doing things that should be a constant in the business. The pharmaceutical industry continued to record positive results in both the domestic and global markets in 2017, albeit with lower growth rates. JGL d.d. is an international company headquartered in Rijeka, focused on the development and production of drugs for targeted therapeutic areas, with a focus on the sensory organs. By systematically investing in employee knowledge and development, investing in close proximity with customers, developing and launching new products, investing in modern technology, and new health markets, JGL d.d. has become one of the fastest growing and most stable Croatian companies.

• Keywords: cjelovito planiranje; društveno odgovorno poslovanje; farmaceutska industrija; JGL d.d.
• Keywords (english): holistic planning; corporate social responsibility; pharmaceutical industry; JGL d.d.
• Language: croatian
• URN:NBN: urn:nbn:hr:148:619797
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2020-09-17 17:18:53