Uloga društveno odgovornog poslovanja poduzeća u razvoju studentske populacije u Republici Hrvatskoj

master's thesis

• Title (english): The role of corporate social responsibility in the development of the student population in the Republic of Croatia
• Author: Monika Mokrović
• Mentor: Mislav Ante Omazić (mentor)
• Committee member: Nina Pološki Vokić (predsjednik povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2020-09-17, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

Prihvaćanjem Agende 2030., od strane članica Ujedinjenih naroda 2015. godine, društveno odgovorno poslovanje postao je imperativ za sva poduzeća diljem svijeta. Svaka država, u skladu s vlastitim prioritetima, treba usmjeriti napore za ostvarivanje ciljeva Agende pri čemu se posebno ističe uloga gospodarskog sektora kao pokretača zapošljavanja, inovacija i razvoja te izvora financiranja. U Hrvatskoj se analizom visokog obrazovanja uočava problem zastarjelosti programa i nedostatka praktičnih znanja zbog čega diplomanti završetkom fakulteta imaju stopu zaposlenosti među najnižima u Europskoj Uniji. Kako bi sustav visokog obrazovanja i stečene kompetencije diplomanata bile bolje usklađene s tržištem rada obrazovne ustanove i poduzeća moraju zajednički djelovati. Prema provedenom istraživanju brojna poduzeća upravo iz tog razloga ulažu u razvoj studenata, a njihov doprinos je priznat kao društveno odgovorno poslovanje i nagrađen od studentske populacije dodjelom nagrade Zlatni indeks. Na temelju dvije studije slučaja i intervjua s predstavnicama poduzeća koja su osvojila Zlatni indeks donesen je zaključak rada. Kroz projekt Styria: SCOOL akademija i stručne prakse u Plavoj tvornici studenti dobivaju vrijedno praktično iskustvo i razvoj vještina čime povećavaju svoju zapošljivost i konkurentnost na tržištu rada. Stoga je jedna od uloga društveno odgovornog poslovanja poduzeća ta da poduzeća pokrenu inicijative usmjerene studentima i osiguraju im razvoj u osobnom i poslovnom smislu.

Abstract (english)

With the adoption of the 2030 Agenda by United Nations members in 2015, corporate social responsibility has become an imperative for all businesses around the world. Each country, in accordance with its own priorities, should focus its efforts on achieving the goals of the Agenda, with special emphasis on the role of the economic sector as a driver of employment, innovation and development and a source of funding. In Croatia, the analysis of higher education reveals the problem of the obsolescence of the program and the lack of practical knowledge, which is why graduates have an employment rate among the lowest in the European Union upon graduation. In order for the system of higher education and the acquired competencies of graduates to be better harmonized with the labor market, educational institutions and companies must act together. According to the research, many companies are investing in student development for this very reason, and their contribution has been recognized as an act of corporate social responsibility and rewarded by the student population with the award Zlatni indeks. Based on two case studies and interviews with representatives of companies that won Zlatni indeks, the conclusion of the paper was reached. Through the project Styria: SCOOL academy and student internships in Plava tvornica, students gain valuable practical experience and skills which increases their employability and competitiveness in the labor market. Therefore, one of the roles of corporate social responsibility is for companies to launch student-centered initiatives and ensure their development in a personal and business sense.

• Keywords: društveno odgovorno poslovanje; održivi razvoj; studentska populacija; Zlatni indeks
• Keywords (english): corporate social responsibility; sustainable development; student population; Zlatni indeks
• Language: croatian
• URN:NBN: urn:nbn:hr:148:791243
• Study programme: Title: Business Economics; specializations in: Finance, Accounting, Marketing, Organization and management, Trade, Tourism, Analysis and Business planning, Business informatics; Course: Organization and management; Study programme type: university; Study level: graduate; Academic / professional title: diplomirani/a ekonomist/ekonomistica (diplomirani/a ekonomist/ekonomistica)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2020-09-18 09:45:29