Društveno odgovorno poslovanje i utjecaj na okoliš

master's thesis

• Title (english): Socially responsible business and environmental impact
• Author: Vice Grbavac
• Mentor: Božidar Jaković (mentor); MBZ: 286533
• Committee member: Ivan Strugar (predsjednik povjerenstva)
• Committee member: Jurica Šimurina (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2020-09-16, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Predmet ovog rada bio je društveno odgovorno poslovanje, pri čemu se može reći da je društvena odgovornost jedan od najboljih i temeljnih načina privlačenja i zadržavanja kvalitetne radne snage, osobito visokoobrazovanih, kreativnih i profesionalnih ljudi, što otvara prostor za ulaganja, a to je jedan od temeljnih preduvjeta za dugoročni opstanak i konkurentnost poduzeća. Iz tog razloga, u svrhu poboljšanja imidža poduzeća, poduzeća bi trebala pridavati veliku važnost društvenoj odgovornosti tijekom kreiranja poslovne politike i strategije. Glavna svrha ovog rada je utvrditi značenje društvene odgovornosti u poslovanju malih poduzeća, utvrditi temeljna područja društveno odgovornog poslovanja, istražiti društvenu odgovornost i imidž uslužnih poduzeća u Republici Hrvatskoj te predložiti model društvene odgovornosti kako bi se poboljšalo poslovanje poduzeća. Sva tri obrađena poduzeća, poduzeće Renault, DM i Konzum veoma dobro upotrebljavaju društveno odgovorno poslovanje. Dok će se u istraživanju prikazati kako su skoro svi ispitanici upoznati s pojmom društveno odgovornog poslovanja i dosta drugih podataka o društveno odgovornom poslovanju.

Abstract (english)

The subject of this paper was Corporate Social Responsibility, and in this way it can say that social responsibility is one of the best and fundamental ways to attract and retain quality workforce, very highly educated, creative and professional people, which opens the space for investment, which is one of the basic prerequisites for long-term survival and competitiveness of businesses. For this reason, in enhancing corporate image enhancement, businesses should attach great importance to corporate social responsibility while designing business policies and strategies. The main task of this paper has identified the importance of social responsibility in small business operations, identified the basic areas of corporate social responsibility, investigated social responsibility and image of beneficial enterprises in the Republic of Croatia and proposed a model of social responsibility in order to improve the business of enterprises. All three of these companies, Renault, DM and Konzum, have used CSR very well. The research papers will show that almost all respondents will be familiar with CSR and provide other CSR information.

• Keywords: društvena odgovornost; Renault; Dm; Konzum
• Keywords (english): social responsibility; Renault; Dm; Konzum
• Language: croatian
• URN:NBN: urn:nbn:hr:148:905393
• Study programme: Title: Economics of energy and environment; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni/a specijalist/specijalistica ekonomije (stručni/a specijalist/specijalistica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2020-09-22 12:21:07