PREFERENCIJE STARIJIH GENERACIJA PREMA OBLICIMA PRODAJE IZVAN PRODAVAONICE

undergraduate thesis

• Title (english): PREFERENCES OF OLDER GENERATIONS ACCORDING TO FROMS OF SALES OUTSIDE THE STORE
• Author: Ivana Mrvčić
• Mentor: Sanda Renko (mentor); MBZ: 246584
• Committee member: Tomislav Baković (predsjednik povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2020-09-23, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Povećani udio starijeg stanovništva u ukupnom stanovništvu u Republici Hrvatskoj, ali i u svijetu rezultira mnogim promjenama u demografskom i gospodarskom razvoju. Pripadnici starijih generacija sporije prate inovativnosti te se teže prilagođavaju novim trendovima, a posebice trendovima na području tržišta. Tržište danas nudi različite oblike prodaje izvan prodavaonice, no istraživanje, provedeno u ovom završnom radu, je potvrdilo kako starije generacije prodavaonicu zamjenjuju najstarijim oblikom trgovine, tj. tržnicom dok su oblici prodaje prilikom kojih ne mogu vidjeti i isprobati proizvod na nižoj razini njihovih preferencija.

Abstract (english)

Larger share of the elderly population in Republic of Croatia and the rest of the world is causing many changes regarding demographic and economic development. Elderly people take more time to adjust to new trends and innovations, especially market trends. The market today offers different forms of out-of-store sale, but research conducted in this Final paper confirmed that elderly people are replacing the store with the oldest forms of stores which are regular markets. The forms of sale in which they can't see or try the product are lower on their list of preferences.

• Keywords: demografsko stanje; ponašanje potrošača; ponašanje u kupovini; stavovi potrošača; prodaja; maloprodajni oblici
• Keywords (english): demographic situation; consumer behavior; buying behavior; consumer beliefs; sales; retail forms
• Language: croatian
• URN:NBN: urn:nbn:hr:148:929234
• Study programme: Title: Business economy; specializations in: Trade business, Tourism business, Accounting and financial business; Course: Trade business; Study programme type: professional; Study level: undergraduate; Academic / professional title: Stručni prvostupnik (Stručni prvostupnik)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2020-09-24 05:40:45