Utjecaj koronavirusa na promjene preferencija potrošača prema online trgovini

undergraduate thesis

• Title (english): Coronavirus impact on changed consumers preferences towards online shopping
• Author: Anđela Ljubičić
• Mentor: Sanda Renko (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2020-09-29, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Online trgovina uveliko je unaprijedila procese kupovine i velik broj kupaca preusmjerila iz klasičnih fizičkih prodavaonica u online prodavaonice. Time su internetska prostranstva dodatno dobila na važnosti i postala nezaobilazan pojam pri pretragama i odabiru proizvoda za kupovinu. Koronavirus (COVID-19) je na globalnoj razini uzrokovao promjene na cijelom tržištu i u svim njegovim segmentima, naročito po pitanju povećanog korištenja online kupovine. Promjena je u prvom redu nastala zbog nemogućnosti kupovine u fizičkim prodavaonicama, a kasnije je koronavirus utjecao na promjene navika u svakodnevnom životu potrošača, što se odrazilo na potražnju za određenim kategorijama proizvoda te korištenje online kupovine u dugom roku odnosno nakon koronavirusa. Online trgovine i online kupovine uopće, su se promijenile s obzirom na ta događanja, te dosadašnja istraživanja pokazuju da je koronavirus imao utjecaj na promjenu preferencija u vezi korištenja online kupovine. Ovaj rad ima za cilj istražiti promjene preferencija prema online kupovini u odnosu na fizičke prodavaonice.

Abstract (english)

Online shopping has greatly improved shopping processes and diverted a large number of customers from classic physical stores to online stores. With this, the internet has gained additional importance and has become an unavoidable term when searching and choosing products to buy. Coronavirus (COVID-19) has caused changes globally throughout the market and in all its segments, especially in terms of increased use of online shopping. The change was primarily due to the inability to buy in physical stores, and later the coronavirus affected changes in habits in the daily lives of consumers, which reflected the demand for certain categories of products in the long run or after the coronavirus and the use of online shopping. Online stores and online shopping in general have changed with regard to these events, and research to date shows that the coronavirus has had an impact on changing preferences regarding the use of online shopping. This paper aims to investigate changes in online shopping preferences over physical stores.

• Keywords: koronavirus; online kupovina; promjena preferencija potrošača; ponašanje potrošača; online trgovina
• Keywords (english): coronavirus; online shopping; changing consumer preferences; consumer behavior; online stores
• Language: croatian
• URN:NBN: urn:nbn:hr:148:586195
• Study programme: Title: Business Economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2020-09-29 10:58:51