Istraživanje utjecaja organizacijske kulture na razvoj kriznog menadžmenta u srednjim i velikim poduzećima u Republici Hrvatskoj

master's thesis

• Title (english): Research of the influence of the organizational culture on the development of crisis management of medium and large sized firms in the Republic of Croatia
• Author: Daniela Černetić
• Mentor: Davor Labaš (mentor); MBZ: 308614
• Committee member: Davor Labaš (predsjednik povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2020-09-22, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

S obzirom na to da su današnji globalizacijski trendovi zahvatili cijeli svijet, gotovo je nemoguće u njima ne sudjelovati. Najbolji način da se suoči s krizom jest uspostaviti odjel kriznog menadžmenta, u kojem će se nalaziti stručnjaci, koji su upoznati sa svim instrumentima i alatima pomoću kojih će se moći predvidjeti kriza i kojima će se moći upravljati njome. Kako je povoljna organizacijska kultura ključan čimbenik za uspjeh i učinkovito upravljanje krizama, mnogi autori ističu kako je ona glavna za organizacijsku pripremljenost i uspješnost. Cilj ovog rada je daljnje istraživanje stavova zaposlenika o važnosti organizacijske kulture, posebice dinamičke kulture, za koju se smatra da je pokretač razvoja kriznog menadžmenta u poduzeću, kao i ispitivanje stavova zaposlenika o važnosti postojanja odjela kriznog menadžmenta za daljnji razvoj poduzeća. Rezultati istraživanja pokazali su kako unatoč visokim i pozitivnim stavovima poduzeća glede važnosti kriznog menadžmenta, kod srednjih i velikih poduzeća u Hrvatskoj ipak nije utvrđena statistički značajna razlika u prisutstvu takvog odjela. No ono što jest utvrđeno je kako je statistički značajna povezanost potvrđena između dinamičke, kreativne organizacijske kulture i postojanja kriznog menadžmenta. Također, kako su ispitanici visoko ocijenili važnost elemenata povoljne organizacijske kulture za upravljanje krizom, to dodatno ističe nužnost uspostave kvalitetnog i dobrog kriznog menadžmenta.

Abstract (english)

Given that today's globalization trends have affected the whole world, it is almost impossible not to participate in them. The best way to deal with a crisis is to set up a crisis management department, which will have experts who are familiar with all the instruments and tools that can be used to predict and manage a crisis. As a favorable organizational culture is a key factor for success and effective crisis management, many authors point out that it is central to organizational preparedness and success. The aim of this paper is to further explore employee attitudes about the importance of organizational culture, especially dynamic culture, which is considered to be the driver of crisis management development in the company, as well as to examine employee attitudes about the importance of crisis management for further development. The results of the research showed that despite the high and positive attitudes of companies regarding the importance of crisis management, no statistically significant difference in the presence of such a department was found in medium and large companies in Croatia. But what it has been found is that a statistically significant association has been confirmed between a dynamic, creative organizational culture and the existence of crisis management. Also, as the respondents highly assessed the importance of the elements of a favorable organizational culture for crisis management, this further emphasizes the need to establish quality and good crisis management.

• Keywords: Poslovna kriza; organizacijska kultura; krizni menadyment; krizna pripremljenost
• Keywords (english): Business crisis; organizational culture; crisis management; crisis preparedness
• Language: croatian
• URN:NBN: urn:nbn:hr:148:820585
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-09-29 12:43:21