Uloga strateškog vodstva u kriznim situacijama

master's thesis

• Title (english): The role of strategic leadership in crisis situations
• Author: Marko Horvat
• Mentor: Domagoj Hruška (mentor)
• Committee member: Davor Labaš (predsjednik povjerenstva)
• Committee member: Mladen Turuk (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2020-09-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Ovaj diplomski rad podijeljen je na pet poglavlja kojima se prolazi kroz teoriju uloge vodstva u kriznim situacijama te na kraju jedan konkretni primjer krize u stvarnosti. U početku pojmovno se određuje strateško vodstvo uz obrazloženje pojmova kao što su uvođenje organizacijskih promjena, analize uloge vođe u razvoju organizacije te upoznavanje sa metodama razvoja kapaciteta za uspješno vodstvo. Zatim je riječ o specifičnostima upravljanja tijekom kriznih situacija gdje su najprije definirane vrste poslovnih kriza koje mogu zahvatiti poduzeće, zatim opisano kako funkcionira krizni tim i kako ga uspostaviti. Također, u istome poglavlju dan je pregled potencijalnih rizika te kako ih identificirati i klasificirati da bi što kvalitetnije proveli proces upravljanja krizom te ju iskoristili za napredak i jačanje pozicije poduzeća na tržištu. Istraživački dio rada vezan je uz studiju slučaja konkretnog primjera krize poduzeća u stvarnom poslovnom svijetu. Analizirana je uloga strateškog vodstva Volkswagen Grupe u aferi „Dieselgate“ gdje je najviše pažnje posvećeno na prve reakcije uprave kada je kriza nastupila i njihovu strategiju komunikacije sa okolinom uz otkrivanje uzroka nastale afere.

Abstract (english)

This thesis is divided into five chapters that go through the theory of leadership roles in crisis situations and finally a concrete example of crisis in reality. Initially, strategic leadership is conceptually defined with an explanation of concepts such as the introduction of organizational change, analysis of the role of the leader in the development of organizations and introduction to methods of capacity development for successful leadership. Then it is about the specifics of management during crisis situations where the types of business crises, that can affect the company are first defined, and then described how the crisis team works and how it is established. Also, the same chapter provides an overview of potential risks, how to identify and classify them in order to better implement the crisis management process and use it to improve and strengthen the company's position in the market. The research part of the paper is related to the case study of a concrete example of enterprise crisis in the real business world. The role of the strategic leadership of the Volkswagen Group in the "Dieselgate" affair was analyzed, where most attention was paid to the first reactions of the management when the crisis occurred and their strategy of communication with the environment and also discovering the causes of the affair.

• Keywords: Strateško vodstvo; Volkswagen; kriza; afera; Dieselgate; transformacijsko vodstvo
• Keywords (english): Strategic leadership; Volkswagen; crisis; affair; Dieselgate; transformational leadership
• Language: croatian
• URN:NBN: urn:nbn:hr:148:063241
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-09-29 21:42:14