Potencijali razvoja filmskog turizma u Republici Hrvatskoj

master's thesis

• Title (english): Potential of film-induced tourism development in Croatia
• Author: Ernest Troha
• Mentor: Danijela Ferjanić Hodak (mentor)
• Committee member: Oliver Kesar (predsjednik povjerenstva)
• Committee member: Petra Barišić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2020-09-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Kao specifični oblik turizma, filmski turizam postaje sve popularniji na globalnom turističkom tržištu, konkurencija među domaćinskim destinacijama sve je veća, a filmski lokaliteti sve su bitniji u planiranju marketinških aktivnosti turističkih destinacija.
Filmski turizam u Republici Hrvatskoj kroz zadnjih je par godina u značajnom porastu te je Hrvatsku vratio na filmsku mapu svijeta. Osim veće prepoznatljivosti, on donosi razne ekonomske učinke koji se ostvaruju prije snimanja samog filma, tijekom snimanja ili nakon izlaska filma.

Za potrebe ovog rada provedeno je empirijsko istraživanje tržišta turističke potražnje filmskog turizma u Republici Hrvatskoj s kojim se nastojao dobiti uvid u motivaciju, navike i ponašanja filmskih turista u Republici Hrvatskoj, kao i o njihovim percepcijama Republike Hrvatske kao filmske lokacije zbog mogućnosti istraživanja potencijala razvoja filmskog turizma u Hrvatskoj.

Abstract (english)

As a special interest tourism, film tourism is growing in popularity on a global tourism market, competition between domestic destinations is increasing, and movie locations are gaining importance in tourist destination's marketing activity planing.
Film tourism in Croatia has increased rapidly in the last few years, and it has put Croatia back on the movie map of the world. In addition to greater recognizability, it brings various economic benefits that are achieved before the shooting of the movie has even begun, during the shooting or after the release of the movie.

For the purpose of this paper, an empirical study of the market demand for film tourism in Croatia was conducted, which sought to gain insight into the motivation, habits and behavior of film tourists in Croatia, as well as their perception of Croatia as a movie location for the purpose of exploring the potential of film tourism development in Croatia.

• Keywords: filmski turizam; filmski turist; motivacija; autentičnost; brendiranje
• Keywords (english): film tourism; film tourist; motivation; authenticity; branding
• Language: croatian
• URN:NBN: urn:nbn:hr:148:432203
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-09-30 15:34:12