Usporedba razvijenosti elektroničke trgovine u Republici Hrvatskoj i odabranim članicama Europske unije

master's thesis

• Title (english): Comparison of e-commerce in Republic of Croatia and selected European Union countries
• Author: Kristina Volarević
• Mentor: Blaženka Knežević (mentor)
• Committee member: Nikola Knego (predsjednik povjerenstva)
• Committee member: Dario Dunković (član povjerenstva)
• Committee member: Blaženka Knežević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2020-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Elektroničko poslovanje danas je često sinonim za suvremeno poslovanje i elektronička trgovina
je bitan dio istog. Postoji više razloga za to-prvenstveno značajno smanjenje troškova, veći izbor
proizvoda i usluga, konkurentske cijene, neograničenost radnim vremenom i slično. Europska
unija, poglavito najrazvijenije zemlje, prigrlile su sveprisutni globalni trend digitalizacije. Unutar
Europske unije još uvijek postoje razlike u razvijenosti gospodarstava država članica, tako i u
razvijenosti tržišta elektroničke trgovine. S obzirom da se u narednom periodu očekuje porast
elektroničke trgovine, poduzećima je u interesu pratiti trendove razvoja i pronalaziti rješenja za
ograničenja kako bi ostvarili konkurentsku prednost. U procesu razvoja, važno je obratiti pažnju
na zaštitu potrošača i harmonizaciju zakona unutar Europske unije, kao i na kvalitetnu
infrastrukturu i informatičku pismenost stanovništva.

Abstract (english)

Electronic business today is a synonymous for modern business and e-commerce is a significant
part of it. There are several reasons-primarily significant cost reduction, greater choice of products
and services, competitive prices, unlimited working hours etc. The European Union, especially the
most developed countries, has embraced the ubiquitous global trend of digitalization. Within the
European Union, there is still difference in the development of the economies of the Member
States, as well as in the development of the e-commerce market. Given that the growth of ecommerce is expected in the coming period, it is in the interest of companies to follow trends in
development and find solutions to constraints in order to achieve a competitive advantage. In the
development process, it is important to pay attention to consumer protection and harmonization of
laws within the European Union, as well as quality of infrastructure and information literacy of
the population.

• Keywords: elektronička trgovina; Europska unija; trendovi; ograničenja; zaštita potrošača
• Keywords (english): e-commerce; European Union; trends; limits; consumer protection
• Language: croatian
• URN:NBN: urn:nbn:hr:148:942949
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2020-09-30 15:55:41