Managing team conflicts in digital marketing departments

master's thesis

• Title (croatian): Upravljanje sukobima u timu u odjelima digitalnog marketinga
• Author: Lucija Kožul
• Mentor: Ana Aleksić (mentor); MBZ: 286476
• Committee member: Mislav Ante Omazić (predsjednik povjerenstva)
• Committee member: Ana Aleksić (član povjerenstva)
• Committee member: Domagoj Hruška (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2020-09-25, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

Teamwork is an essential part of business in every modern company. In order for teams to function well, managers must be able to manage them successfully and guide them towards the final results. In the last decade, globalization and technological development increased the importance of teamwork and made the team management as the one of the most important skills of every successful leader. Conflict is the inevitable consequence of teamwork in every company. There are different types of workplace conflicts, as well as different types of their resolution. However, in order for teams accomplish their goal, conflicts have to be addressed on time, perceived properly and managed successfully. On the other hand, digital marketing departments are known for their special culture based on innovation, brainstorming and creativity. As teamwork represents an important part of every digital marketing department, conflict management of digital marketing teams is crucial for organizational success. The aim of this thesis was to analyse how team conflicts are managed within the digital marketing departments and to find out which are the most common tactics and styles of dealing with conflicts among digital marketing experts. After conducing the research data, the conclusion has been drawn that there are significant similarities in conflict management in digital marketing departments. The most significant similarities are noticed in the terms of frequency of conflict occurance, conflict methods used to resolve and prevent the conflict, as well as in positive and negative outcomes of workplace conflicts.

• Keywords: management; team; conflicts; digital; marketing; conflict
• Language: english
• URN:NBN: urn:nbn:hr:148:582115
• Study programme: Title: Business economics - management; specializations in: Management; Course: Management; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2020-10-01 09:20:23