Komparativna analiza obilježja eko hotela u Austriji i Hrvatskoj

master's thesis

• Title (english): Comparative analysis of the characteristics of eco hotels in Austria and Croatia
• Author: Marko Novković
• Mentor: Jurica Šimurina (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2020-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Svijet se sve više okreće održivom razvoju i gospodarstvu. Potrebno je pobuditi svijest kod cijele populacije o važnosti ulaganja u okoliš jer nam je priroda već dosta narušena. Velike tvrtke, korporacije i poduzeća su uglavnom orijentirana na maksimalan profit uz što manje troškove, ali to se polako mijenja i uz velike poticaje i potporu se okreću prema zelenoj ekonomiji te prema sačuvanju prirodnog okruženja.
Jedan od takvih velikih potrošača okoliša su i hoteli. Sam veliki protok ljudi narušava prirodnu okolinu, ali uz odgovorno ponašanje i zeleno investiranje moguće je prirodu sačuvati i uživati u njenim blagodatima. U posljednje vrijeme sve više je hotela koji uvode model zelenog poslovanja. U Austriji je to praksa već duži niz godina dok se u Hrvatskoj polako povećava broj održivog razvoja i gospodarstva među hotelskim lancima.
Pomoću eko hotela čuva se okoliš, privlače se mnogobrojni zahtjevniji turisti te također postoji veća mogućnost produženja turističke sezone. Zeleni hoteli su energetski učinkoviti, iskorištavaju obnovljiv izvor energije te su samim time i manje štetni za okoliš. Od smanjenja potrošnje vode do vlastite proizvodnje električne energije, veliki je potencijal u eko hotelima te se sve više investira u njihovo obnavljanje ili gradnju.
Hrvatska kao velika turistička zemlja ima veliki potencijal u zelenoj industriji. Zemlja bogata prirodnim resursima je velika privlačnost za svakog turista, uz to ukoliko se hoteli odrede za zeleno gospodarstvo onda će turizam sve više i više rasti. Energetski potencijali će se čuvati, priroda i okoliš bit će manje zagađeni. Također, jako je važno osvijestiti i vlastite zaposlenike pojedinog hotela, kao i turiste koji dolaze boraviti u RH da i oni moraju sudjelovati u održivom razvoju jer samo tako je moguće sačuvati okoliš i održati svijet za buduće naraštaje.

Abstract (english)

The world is increasingly turning to sustainable development and the economy. It is necessary to arouse consciousness among the whole population about the importance of the investing in the environment because the nature is already disturbed enough. Big companies and the corporations are orientated mainly on the maximum profit with the lower the cost, but all of that is slowly changing and with great incentives and support, they are turning towards a green economy and towards preserving the natural environment.
On of such consumers are also hotels. Large flow of people disturbs nature, but with the responsible behaviour and the green investing, it is possible to preserve nature and enjoy its benefits. Lately the number of hotels that are introducing the model of green business is increasing. In Austria, such business has been common for years, while in Croatia the number of sustainable development and economy among the hotel chains is slowly increasing.
With the help of eco hotels the environment is preserved, many more demanding tourists are attracted and also there is greater possibility to extend the tourist season. Green hotels are energy efficient, they are using the renewable source of the energy and are therefore less harmful to the environment. From reducing water consumption to own electricity production, there is great potential in eco hotels and more and more is being invested in their renovation or construction.
Croatia as a major tourist country has great potencial in the green industry. A country rich in natural resources is a huge attraction to every tourist, and if hotels opt for a green economy, then tourism will grow more and more. Energetic potencials will be preserved, nature and the environment will be less polluted. Also, it is important to make your own employees of each hotel aware as well as tourists who come to stay in the Republic of Croatia that they also need to participate in the sustainable development because it's the only way to preserve nature and to sustain the world for future generations.

• Keywords: eko hotel; zeleni hotel; održivi razvoj; zeleno gospodarstvo; ekološka osviještenost; obnovljivi izvori energije
• Keywords (english): eco hotel; green hotel; sustainable development; green economy; ecological awareness; renewable energy sources
• Language: croatian
• URN:NBN: urn:nbn:hr:148:287669
• Study programme: Title: Economics of energy and environment; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni/a specijalist/specijalistica ekonomije (stručni/a specijalist/specijalistica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-10-02 13:12:55