Utjecaj ATP turnira na imidž grada Umaga kao turističke destinacije

master's thesis

• Title (english): The impact of ATP tournament on the image of the city of Umag as a tourist destination
• Author: Dina Tucman
• Mentor: Josip Mikulić (mentor)
• Committee member: Oliver Kesar (predsjednik povjerenstva)
• Committee member: Petra Barišić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2020-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Imidž turističke destinacije definiran je kao skup ideja, vjerovanja i utisaka koje ljudi imaju o određenom mjestu ili destinaciji. Da bi se turistička destinacija uspješno pozicionirala i diferencirala na turističkom tržištu od drugih konkurentskih destinacija treba razviti kvalitetniji i prepoznatljiviji imidž. Sport u suvremenom turizmu vrlo je važan sadržaj boravka u kojem turisti postaju aktivni ili pasivni sudionici različitih sportskih aktivnosti i manifestacija. Sportski i manifestacijski turizam postaju glavni motivi posjeta destinacije. ATP turnir jedna je od najdugovječnijih sportskih manifestacija u Hrvatskoj koja utječe na stvaranje ekonomskih učinaka i od velike je važnosti prilikom poboljšanja i unaprjeđenja imidža turističke destinacije. To je velika turistička atrakcija koja svake godine privlači mnogobrojne turiste koji upravo zbog nje dolaze u grad Umag. Svrha je ovoga diplomskoga rada utvrditi važnost te utjecaj Croatia Open Umag turnira na imidž grada Umaga kao turističke destinacije. Kao cilj rada ističe se davanje teorijskog i praktičnog doprinosa razumijevanju utjecaja ATP turnira na oblikovanja imidža turističke destinacije Umaga.

Abstract (english)

The image of a tourist destination is defined as a set of ideas, beliefs and impressions that people have about a particular place or destination. In order for a tourist destination to be successfully positioned and differentiated on the tourist market from other competing destinations, a better and more recognizable image needs to be developed. Sport in modern tourism is a very important content of the stay in which tourists become active or passive participants in various sports activities and events. Sports and event tourism are becoming the main motives for visiting the destination. The ATP tournament is one of the longest-running sports events in Croatia, which influences the creation of economic effects and is of great importance in improving and enhancing the image of a tourist destination. It is a great tourist attraction that attracts many tourists every year who come to the city of Umag because of it. The purpose of this thesis is to determine the importance and impact of the Croatia Open Umag tournament on the image of the city of Umag as a tourist destination. The aim of the paper is to make a theoretical and practical contribution to understanding the impact of the ATP tournament on shaping the image of the tourist destination of Umag.

• Keywords: Umag; ATP turnir; imidž
• Keywords (english): Umag; ATP tournament; image
• Language: croatian
• URN:NBN: urn:nbn:hr:148:442776
• Study programme: Title: Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-10-06 09:32:10