Utjecaj niskobudžetnih zračnih prijevoznika na razvitak zračnih luka Republike Hrvatske

master's thesis

• Title (english): IMPACT OF LOW-COST CARRIERS (LLC'S) ON THE DEVELOPMENT OF AIRPORTS IN CROATIA
• Author: Mia Vejin
• Mentor: Petra Barišić (mentor)
• Committee member: Darko Prebežac (predsjednik povjerenstva)
• Committee member: Josip Mikulić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2020-09-23, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Povijesno gledajući turizam je bio namijenjen samo elitnim slojevima društva i nije bilo očekivano da će postati masovni fenomen kao što je danas. Putovanjima se pristupalo prvenstveno iz potrebe: u medicinske svrhe, radi edukacije i sl. Kroz desetljeća sve se više razvijala svijest putovanja kao vrste odmora - dobivanjem plaćenih godišnjih odmora i jačanjem srednje klase putovati su mogli i ostali slojevi društva. Niskobudžetni zračni prijevoznici uveli su revoluciju na tržištu zračnog prijevoza te omogućili širokoj masi mogućnost putovanja zrakoplovom. Zahvaljujući tome danas putujemo brže i jeftinije nego ikad prije. Posredstvom ekonomije dijeljenja turisti sami kreiraju vlastiti aranžman prilagođen njihovim individualnim potrebama, a zbog niskih cijena avionskih karata niskobudžetnih zračnih prijevoznika i brzog dolaska u destinaciju sve češće odlučuju putovati upravo zrakoplovom. Posljednjih nekoliko godina svjedoci smo rastućem trendu pozicioniranja naših destinacija na globalnom turističkom tržištu te samim time i privlačenju inozemnih investitora na raznim područjima turizma, a između ostalog i u segmentu zračnog prijevoza. Još početkom 2000. godine iz Republike Hrvatske bilo je moguće putovati samo tradicionalnim zračnim prijevoznicima dok su se za niskobudžetne zračne prijevoznike koristile zračne luke susjednih zemalja. Navedeno je uvjetovalo produljenje putovanja i kombinaciju nekoliko vrsta prijevoza, dok danas izuzetno jednostavno letimo u popularne europske destinacije iz zračnih luka Republike Hrvatske. Cilj ovog diplomskog rada je analizirati utjecaj niskobudžetnih zračnih prijevoznika na promet hrvatskih zračnih luka te prikazati koliko su same zračne luke, kao i lokalne zajednice, profitirale njihovim dolaskom. Pojedini zračni prijevoznici su se s vremenom povukli s našeg tržišta što će detaljnije biti analizirano u nastavku ovog rada.

Abstract (english)

Historically speaking, tourism was intended only for elite members of society, it was not even assumed that it would become mass phenomenon as it is today. People traveled primarily out od necessity, for medical purposes, education etc. Over the decades, more and more awarness of travel as a type of holiday starded to raise; after the introduction of paid holidays and strenghtrening of the middle class other members of society become able to travel as well. Low-cost carriers have revolutionized the air transport market and given the massses the opportunity to travel by plane. Largely thanks to this, today we travel faster and cheaper than ever before. Through the sharing economy, tourists create their own holiday arrangement tailored to their individual needs, and due to the low prices of airline tickets od low-cost carriers and the rapid arrival in the destination of choice, they increasingly decide to travel by plane. In the last few years, we have been witnessing a growing trend of positioning our destinations on the global tourism market and thus attracting foreign investors in various areas of tourism, including air transport. As early as the early 2000s, the only possibility o fair traveling from Croatia was exclusively by flying with traditional airlines, while for accessing low-cost carriers one was forced to use the airports of neighboring countries. In this way, a trip would be extended and several types of transport had to be combined, and today we simply fly to popular European destination from Croatian airports directly. The aim of this paper is to study impact of low-cost carriers on the traffic of Croatian airports and to analyze how much the airports themselves and the local population benefited from their arrivel. Moreover, since some airlines have withdrawn from the Croatian market over the course of time this matter and the reasons behind it will aslo be analyzed and discussed.

• Keywords: niskobudžetni zračni prijevoznici; zračne luke; Republika Hrvatska; zračni promet
• Keywords (english): low-cost carriers; airports; Republic of Croatia; air traffic
• Language: croatian
• URN:NBN: urn:nbn:hr:148:839697
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2020-10-06 20:15:47