Intelektualni kapital kao ključni resurs suvremenih poduzetnika

master's thesis

• Title (english): Intellectual capital as key resource of modern entrepreneurs
• Author: Martin Juršić
• Mentor: Marko Kolaković (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2020-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Nova ekonomija 21. stoljeća donijela nam je brojne promjene u području poslovanja poduzetnika. Tradicionalne resurse materijalnog karaktera zamjenjuju novi nematerijalni resursi bazirani na znaju. Znanje je temelj i pokretač suvremenog strateškog poduzetništva, a njegova ekonomiziranu vrijednost predstavlja intelektualni kapital. Upravljanje intelektualnim kapitalom u novoj ekonomiji predstavlja ključnu stratešku aktivnost koja pozitivno mijenja pogled na resurse poduzeća. S aspekta poduzetništva, upravljanje intelektualnim kapitalom ipak ne predstavlja sigurnu „formulu uspjeha“ suvremenih poduzetnika. Uspjeh je ipak moguće ostvariti samo pravilnom „smjesom” svih poslovnih resursa za koju ne postoji jedinstveni recept. Brojni suvremeni autori iz područja poduzetništva ukazuju kako je najveća promjena u novoj ekonomiji pomak od financijskog ka intelektualnom kapitalu, koji predstavlja odlučujući strateški faktor u suvremenom poduzetništvu 21. stoljeća.

Abstract (english)

The new economy of the 21st century has brought numerous changes in the field of entrepreneurship. Traditional resources that are material in nature are being replaced by new intangible resources based on knowledge. Knowledge is the foundation and driver of modern strategic entrepreneurship, and its economized value is intellectual capital. Intellectual capital management in the new economy is a key strategic activity that positively changes the view of a companies resources. From the aspect of entrepreneurship, the management of intellectual capital is not a sure "formula for success" of modern entrepreneurs. However, success can only be achieved with the right "mixture" of all business resources for which there is no single recipe. Numerous contemporary authors in the field of entrepreneurship point out that the biggest change in the new economy is the shift from financial to intellectual capital, which is a decisive strategic factor in modern entrepreneurship of the 21st century.

• Keywords: nova ekonomija; ekonomija znanja; intelektualni kapital
• Keywords (english): new economy; knowledge economy; intellectual capital
• Language: croatian
• URN:NBN: urn:nbn:hr:148:362555
• Study programme: Title: Economics of Entrepreneurship; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni specijalist/specijalistica poduzetništva (stručni specijalist/specijalistica poduzetništva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-10-08 11:14:38