Vrednovanje uspješnosti održivog razvoja turizma na primjeru Malog Lošinja

master's thesis

• Title (english): Evaluating Efficiency of Sustainable Tourism Development in Mali Lošinj
• Author: Lucija Vukšić
• Mentor: Vanja Krajinović (mentor)
• Committee member: Andrija Sabol (predsjednik povjerenstva)
• Committee member: Ena Pecina (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2021-02-19, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Ujedinjeni narodi su 1987. godine predstavili pojam održivog razvoja kao razvoja u čijem je središtu napredak sadašnje generacije, ali i briga o potrebama budućih generacija. Od tada je koncept naišao na široku primjenu u svim sferama društva, pa tako niti turizam nije iznimka. S obzirom da turizam kontinuiranim rastom posljednjih desetljeća stvara velik pritisak na okoliš o čijoj kvaliteti uvelike ovisi, održivi razvoj turizma javio se kao odgovor na nastale negativne učinke. Održivi turizam je stanje turizma u kojem se kriteriji ekonomske, ekološke i socio-kulturne održivosti nalaze u ravnoteži, a pri tome su zadovoljeni interesi svih ključnih dionika: javnog i privatnog sektora, lokalne zajednice te posjetitelja. Kao primjer najbolje prakse u primjeni koncepta održivosti u Republici Hrvatskoj odabran je grad Mali Lošinj čija Turistička zajednica godinama gradi sliku destinacije „Lošinj – otok vitalnosti“ koja izravno počiva na konceptu održivosti. Zbog bogatstva prirodnih i društvenih resursa otok Lošinj ima stoljetnu tradiciju razvoja turizma, a sve je započelo krajem 19. stoljeća kada su Mali i Veli Lošinj proglašeni klimatskim lječilištem te prepoznati kao destinacije zdravstvenog turizma. Danas se otok Lošinj sve više pozicionira kao destinacija koja posjetiteljima pruža visoku dodanu vrijednost, a u temeljima tog iskoraka i dalje mora biti koncept održivog razvoja turizma.

Abstract (english)

The concept of sustainable development was introduced in 1987 by United Nations as a development that focuses on the progress of the current generation, but at the same time bearing in mind the needs of future generations. Since then, the concept has been widely used in all domains of society, with tourism not being an exception. Tourism, as one of the fastest growing sectors of the last decades creates a lot of pressure on the environment so sustainable tourism development has appeared as response to its negative effects. Sustainable tourism is tourism that takes full account of balance between economic, environmental and socio-cultural sustainability, while the interests of all key stakeholders are met: public and private sector, local community and visitors. As the best example in the implementation of sustainability concept in Croatia the Town of Mali Lošinj was chosen. Town’s Tourist Board worked systematically on building the „Lošinj – the Island of Vitality” destination brand, which fundamentally relies on the concept of sustainability. By virtue of numerous natural and social resources, the island of Lošinj has a century-old tradition of tourism development, and it all began in the late 19th century when Mali and Veli Lošinj were declared as climatic health resort and recognized as destinations for health tourism. Today, the island of Lošinj wants to position itself as an elite destination that offers high added value to the visitors, and this process has to rely on the concept of sustainable tourism development.

• Keywords: održivi razvoj; održivi razvoj turizma; kriteriji održivosti; Mali Lošinj; vrednovanje održivosti turizma
• Keywords (english): sustainable development; sustainable tourism development; sustainability criteria; Mali Lošinj; evaluation of sustainable tourism development
• Language: croatian
• URN:NBN: urn:nbn:hr:148:764471
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-02-22 13:10:09