Čimbenici prihvaćanja mobilnih aplikacija za dostavu hrane od strane potrošača

master's thesis

• Title (english): Drivers of Consumers' Acceptance of Food Delivery Mobile Applications
• Author: Valentina Hrgovčić
• Mentor: Vatroslav Škare (mentor)
• Committee member: Vatroslav Škare (predsjednik povjerenstva)
• Committee member: Tanja Komarac (član povjerenstva)
• Committee member: Sunčana Piri Rajh (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2021-02-26, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Marketing

Abstract

Tehnološka postignuća poput pojave interneta, razvoja pametnih telefona i digitalnih platformi dovela je do razvoja nove vrste poslovnog modela, a riječ je o ekonomiji dijeljenja. Zbog praktičnosti i različitih mogućnosti koje nudi, tržište ekonomije dijeljenja raste iz dana u dan, a uz tržište mobilnih aplikacija predstavlja jedno od najbrže rastućih djelatnosti. Pojava mobilnih aplikacija za dostavu hrane na tržištu jedna je od vrsta ekonomije dijeljenja, a na području Republike Hrvatske privukla je veliku pozornost s obzirom na to da se u relativno kratkom roku pojavilo nekoliko pružatelja poput mobilnih aplikacija Glovo, Wolt i Pauza.hr. Stoga su u ovom radu istraživani čimbenici prihvaćenosti mobilnih aplikacija za dostavu hrane kod mladih potrošača te je istraživanje pokazalo da su mladi potrošači na području Republike Hrvatske upoznati s mobilnim aplikacijama za dostavu hrane, a velik dio ih koristi i do nekoliko puta mjesečno.

Abstract (english)

Technological advances such as the Internet, the development of smartphones and digital platforms have led to the development of a new type of business model called the sharing economy. Due to the convenience and variety of opportunities offered by the sharing economy, its market is growing day by day, and along with the mobile applications market, it is one of the fastest-growing industries. The food delivery applications are one of the types of sharing economy, and on the market of the Republic of Croatia, it has attracted a lot of attention considering that in a relatively short period several providers of this service appeared, such as mobile applications Glovo, Wolt, and Pauza.hr. In this paper, the factors of acceptance of mobile applications for food delivery were researched and the research proved that young consumers in the Republic of Croatia are familiar with food delivery applications, and they use them up to several times a month.

• Keywords: mobilne aplikacije za dostavu hrane; ekonomija dijeljenja; poslovni modeli ekonomije dijeljenja; Glovo; Wolt
• Keywords (english): food delivery apps; sharing economy; business models of sharing economy; Glovo; Wolt
• Language: croatian
• URN:NBN: urn:nbn:hr:148:815848
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-03-02 10:40:08