Važnost i izgradnja inovativne kulture u odabranim poduzećima

master's thesis

• Title (english): Importance and creation of innovative culture in selected organizations
• Author: Maja Knežević
• Mentor: Ivana Marić (mentor); MBZ: 246626
• Committee member: Mislav Ante Omazić (predsjednik povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2021-03-08, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Inovacije i kreativnost u radnom okruženju postaju sve važnije odrednice uspjeha i dugoročnog opstanka neke organizacije. U radu su definirane karakteristike menadžmenta, kakva je uloga vođenja te pojmovi inovacija, kreativnosti i kako se one mjere. Najvažniji cilj rada je istražiti koja je uloga menadžmenta u poticanju i stvaranju inovativne kulture te koji čimbenici utječu na nju. U svrhu izrade rada provest će se empirijsko istraživanje putem anketnog upitnika na zaposlenicima poduzeća Comping d.o.o., Fragmat H d.o.o i Ericsson Nikola Tesla d.d. Ispitanici će odgovarati na pitanja kojima će ocijeniti menadžerske prakse, razinu organizacijske motivacije i dostupnosti resursa poduzeća u kojima rade. Na temelju toga, utvrditi će se, i međusobno usporediti, razina inovativne kulture u odabranim poduzećima.

Abstract (english)

Innovation and creativity in the work environment are becoming increasingly important determinants of the success and long-term survival of an organization. The paper defines the characteristics of management, what is the role of leadership and the concepts of innovation, creativity and how they are measured. The most important goal of the paper is to investigate the role of management in encouraging and creating an innovative culture and what factors influence it. For the purpose of preparing the paper, an empirical research will be conducted through a survey questionnaire on the employees of Comping d.o.o., Fragmat H d.o.o. and Ericsson Nikola Tesla d.d. Respondents will answer questions to assess managerial practices, the level of organizational motivation and the availability of resources of the companies in which they work. Based on this, the level of innovative culture in the selected companies will be determined and compared with each other.

• Keywords: menadžment; vodstvo; inovacije; kreativnost; inovativna kultura
• Keywords (english): management; leadership; innovation; creativity; innovative culture
• Language: croatian
• URN:NBN: urn:nbn:hr:148:145855
• Study programme: Title: Economics of Entrepreneurship; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni specijalist/specijalistica poduzetništva (stručni specijalist/specijalistica poduzetništva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-03-16 12:12:01