DEVELOPMENT AND INTEGRATION OF E-COMMERCE A CASE STUDY OF FASHION WEBSHOP

master's thesis

• Author: Maša Omazić
• Mentor: Blaženka Knežević (mentor); MBZ: 246630
• Committee member: Blaženka Knežević (predsjednik povjerenstva)
• Committee member: Nikola Knego (član povjerenstva)
• Committee member: Sanda Renko (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2021-03-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

In the 21st century it is hard to imagine life and business without the Internet and the opportunities it provides. E-commerce is evolving and an increasing number of consumers and companies are buying and selling products and services online. Compared to the traditional commerce, e-commerce is faster and cheaper form of buying a particular product or service because of its simplicity and low costs for both-the consumer and the seller. In addition to the basic forms of e-commerce, new forms of e-commerce are being developed with the development of technology. Today, B2B e-commerce and B2C e-commerce are highly interconnected. The aim of the thesis is to analyze and explain how connection of B2B and B2C e-commerce develops new opportunities and positively affects buyers and sellers in general market and in everyday business practice with an example of a fashion webshop.

• Keywords: e-commerce; e-business; B2B e-commerce; B2C e-commerce; fashion retail; Internet; consumer; seller
• Language: english
• URN:NBN: urn:nbn:hr:148:664516
• Study programme: Title: Business economics; specializations in: Marketing in english, Managerial informatics, Management, Marketing, Trade and international business, Leadership; Course: Trade and international business; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-04-07 13:01:19