Primjena suvremene tehnologije u bankarstvu na primjeru najveće tri banke u Republici Hrvatskoj

master's thesis

• Title (english): Application of modern technology in banking on the example of the largest three banks in the Republic of Croatia
• Author: Magdalena Ćosić
• Mentor: Branka Tuškan Sjauš (mentor); MBZ: 306803
• Committee member: Jakša Krišto (predsjednik povjerenstva)
• Committee member: Maja Mihelja Žaja (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Finance); Zagreb
• Defense date and country: 2021-04-09, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Finance

Abstract

Suvremena tehnologija i inovacije u informacijskoj tehnologiji donose promjene za mnoge djelatnosti u svijetu, pa tako i za financijski sustav. Razvojem Interneta došlo je do pojave novih trendova u bankovnom poslovanju koji su, do prije nekoliko desetljeća, bili nepoznanica. Razvoj tehnologije pomogao je pri automatizaciji procesa, ubrzanju postupaka te skraćivanju vremena potrebnog za obavljanje određenih radnji. Inovativni bankovni proizvodi, kao što su bankomati, POS uređaji, instrumenti bezgotovinskog platnog prometa, Internet i mobilno bankarstvo danas dobivaju sve veći značaj, posebno među pripadnicima generacija Y i Z. Predmet ovog rada je analiza primjene suvremene informacijske tehnologije u bankovnom poslovanju. Cilj istraživanja ove teme je opisati proces nastanka novih pojava u bankarstvu, istražiti kako je suvremena tehnologija promijenila poslovanje banaka, predstaviti inovacije koje su nastale i kako izgleda njihova primjena u praksi, analizirati podatke o korištenju bankovnih inovacija te opisati primjenu na primjeru najveće tri banke u Republici Hrvatskoj, odnosno Zagrebačke banke d.d., Privredne banke Zagreb d.d. te Erste&Steiermärkische banke d.d. Pri izradi ovog rada, primarno će biti korištena domaća i strana literatura iz područja informacijske tehnologije i bankarstva, javno dostupni domaći i strani statistički podaci o korištenju proizvoda i usluga povezanih s inovativnom tehnologijom te podaci sa internetskih stranica banaka.

Abstract (english)

Modern technology and innovations in information technology bring changes for many activities in the world, including the financial system. With the development of the Internet, new trends in banking have emerged that, until a few decades ago, were unknown. The development of technology has helped automate the process, speed up procedures and shorten the time required to perform certain actions. Innovative banking products, such as ATMs, POS devices, cashless payment instruments, the Internet and mobile banking are gaining in importance today, especially among members of Generations Y and Z. The subject of this graduate thesis is the analysis of the application of modern information technology in banking. The aim of this research is to describe the process of emergence of new phenomena in banking, to investigate how modern technology has changed the operations of banks, to present the innovations that have arisen and what their application looks like in practice, analyze of data on the use of banking innovations and describe the usage on the example of the largest three banks in the Republic of Croatia, i.e. Zagrebačka banka d.d., Privredna banka Zagreb d.d. and Erste & Steiermärkische banka d.d. In preparing this thesis, primarily will be used the domestic and foreign literature in the field of information technology and banking, publicly available domestic and foreign statistics on the use of products and services related to innovative technology and data from banks' websites.

• Keywords: bankarstvo; suvremena tehnologija; inovacije; Zagrebačka banka d.d.; Privredna banka Zagreb d.d.; Erste&Steiermärkische banka d.d.
• Keywords (english): banking; modern technology; innovations; Zagrebačka banka d.d.; Privredna banka Zagreb d.d.; Erste & Steiermärkische banka d.d.
• Language: croatian
• URN:NBN: urn:nbn:hr:148:170248
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-04-09 13:35:06