Odabir turističke destinacije - primjer otok Pašman

undergraduate thesis

• Author: Patricija Šarkanj
• Mentor: Ivan Strugar (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2021-04-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Ulogu u odabiru turističke destinacije ima ponajviše promocija te željene destinacije. U
današnje vrijeme promocija se zasniva i vrši digitalnim putem. Zbog toga je iznimno bitno
održavati i aktivno djelovati na web stranicama te profilima društvenih mreža. U početnim
poglavljima definirat će se pojmovi Interneta, društvenih mreža, mobilnih aplikacija, samog
pojma turizma i turističke destinacije te će se u kasnijim poglavljima bazirati na primjeru
turističke destinacije otoka Pašmana. Koja je ciljana skupina, turistička ponuda, utjecaja
pandemije COVID-19 i analiza promotivnih aktivnosti.

Abstract (english)

The role in the selection of tourist destinations is mostly played by the promotion of the desired destination. IN
nowadays promotion is based and done digitally. That is why it is extremely important
maintain and actively operate on websites and social media profiles. In the initial
chapters will define the concepts of the Internet, social networks, mobile applications, itself
the concept of tourism and tourist destinations and will be based on an example in later chapters
tourist destinations of the island of Pasman. What is the target group, tourist offer, impact
the COVID-19 pandemic and an analysis of promotional activities.

• Keywords: turistička destinacija; turizam; otok Pašman; Internet; društvene mreže; mobilne aplikacije; ciljana skupina; turistička ponuda; utjecaj COVID19 pandemije
• Keywords (english): tourist destination; tourism; island of Pašman; Internet; social networks; mobile applications; target group; tourist offer; impact of COVID19 pandemic
• Language: croatian
• URN:NBN: urn:nbn:hr:148:037385
• Study programme: Title: Business Economics; specializations in: Trade Business Operations, Tourism Business Operations, Accounting and Finances, Business Secretary; Course: Tourism Business Operations; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-04-28 10:15:37