ISTRAŽIVANJE STAVOVA VLASNIKA OPG-OVA O PROMOCIJI I PRODAJI ENO-GASTRONOMSKIH PROIZVODA SLAVONIJE NA TURISTIČKOM TRŽIŠTU

master's thesis

• Title (english): RESEARCH OF ATTITUDES OF FAMILY FARMS OWNERS ON THE PROMOTION AND SALE OF ENO-GASTRONOMIC PRODUCTS OF SLAVONIA REGION ON TOURISM MARKET
• Author: Sara Leonie Martić
• Mentor: Josip Mikulić (mentor)
• Committee member: Danijela Ferjanić Hodak (predsjednik povjerenstva)
• Committee member: Petra Barišić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2021-04-27, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Slavonija je najveća kontinentalna regija Hrvatske poznata po svojoj bogatoj prirodnoj i kulturnoj baštini, vrijednim i gostoljubivim stanovništvom te raznolikoj eno-gastronomskoj ponudi. Kako je poznato da je u turističkom smislu slabo razvijena i nedovoljno poznata na turističkom tržištu, Slavonija na svom prostoru uspješno razvija desetak specifičnih oblika turizma među kojima je i eno-gastronomski, a čija je ponuda redovito visoko ocijenjena od strane posjetitelja. Na temelju provedenog primarnog i sekundarnog istraživanja došlo se do spoznaja o poslovanju malih obiteljskih poljoprivrednih gospodarstava (OPG) na turističkom tržištu. Jedna od važnijih je da su upravo ta gospodarstva glavni nositelji razvoja eno-gastronomskog turizma na ruralnom prostoru. Istraživanje je pokazalo da OPG-i većinu svojih proizvoda uspijevaju prodati na turističkom tržištu, ali i da svoju priliku vide upravo u daljnjem razvoju turizma. To je vidljivo po ulaganjima u prostore za prihvat posjetitelja, zatim po želji za proširenjem kapaciteta, pogotovo smještaja i po pružanju različitih turističkih usluga kao što su različite radionice za posjetitelje na vlastitim imanjima.

Abstract (english)

Slavonia is the largest continental region of Croatia known for its rich natural and cultural heritage, hardworking and hospitable people, and diverse offer of food & beverages. Although in terms of tourism it is underdeveloped and insufficiently recognized on the international tourist market, Slavonia successfully develops a dozen of special interest tourism in its area, including food & wine tourism, whose offer is regularly highly rated by visitors. Based on the conducted primary and secondary research, valuable insights were gained on the business of small family farms in the tourism market. One of the most important is that these farms are the main carriers of food & wine tourism in rural areas. The research showed that already now family farms manage to sell most of their products on the tourist market, but also that they see their great opportunity in the further development of tourism. This is evident by the investment in visitor reception facilities, then by the desire to expand capacity, especially accommodation, and by the provision of various tourist services such as workshops for visitors to their property.

• Keywords: eno-gastronomski turizam; obiteljska poljoprivredna gospodarstva; promocija; prodaja; Slavonija
• Keywords (english): food & wine tourism; family owned farms; promotion; sales; Slavonia
• Language: croatian
• URN:NBN: urn:nbn:hr:148:376405
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2021-04-29 12:52:31