MOGUĆNOSTI RAZVOJA ODABRANIH OBLIKA TURIZMA NA PRIMJERU BOKE KOTORSKE

master's thesis

• Title (english): POSSIBILITIES FOR DEVELOPMENT OF CHOOSEN SPECIAL INTEREST TOURISM ON THE EXAMPLE OF BOKA KOTORSKA
• Author: Kristina Milošević
• Mentor: Zvjezdana Hendija (mentor)
• Committee member: Oliver Kesar (predsjednik povjerenstva)
• Committee member: Danijela Ferjanić Hodak (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2021-06-24, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Cilj ovog diplomskog rada je analizirati i prikazati mogućnosti razvoja odabranih specifičnih oblika turizma na primjeru Boke Kotorske, koja obuhvaća tri općine, Herceg Novi, Kotor i Tivat. U ovom radu najprije će se analizirati važnost poticanja razvoja specifičnih oblika turizma, te detaljnije objasniti odabrani specifični oblici turizma. Boka Kotorska, iako mala, raspolaže s izuzetnim prirodnim i društvenim resursima, pogodnim za održivo unapređenje i diverzificiranje destinacijske turističke ponude kroz razvoj raznih specifičnih oblika turizma, što joj može omogućiti konkurentsku prednost na turističkom tržištu. U ovom radu bit će detaljnije analizirane mogućnosti razvoja tri najvažnija specifična oblika turizma u Boki Kotorskoj, i to: nautički turizam, kulturni turizam te ruralni turizam, ali će se također ukazati i na ostale oblike turizma za koje postoje predispozicije razvoja u Boki Kotorskoj. U cilju utvrđivanja prepoznatljivosti Boke Kotorske kao turističke destinacije i glavnih motiva dolaska potencijalnih posjetitelja provest će se primarno istraživanje metodom online anketnog upitnika. Na kraju rada biti će prikazane mogućnosti razvoja odabranih specifičnih oblika turizma u Boki u budućnosti, kao i preporuke za njihovo ostvarenje.

Abstract (english)

The aim of this master thesis is to analyze and present the possibilities for development of choosen special interest tourism on the example of Boka Kotorska, which includes three municipalities, Herceg Novi, Kotor and Tivat. In this master thesis, the importance of encouraging the development of special interest tourism will be analyzed first, as well as the detailed explanation of choosen special interest tourism. Boka Kotorska, although small, has exceptional natural and social resources, suitable for sustainable improvement and diversification of destination tourism supply through the development of various special interest tourism, which can give it a competitive advantage on the tourism market. In this master thesis, in more detail, will be analyzed the possibilities for development of three the most important special interest tourism in Boka Kotorska, which are: nautical tourism, cultural tourism and rural tourism, but also will be pointed out other special interest tourism for which Boka Kotorska has development potential. In order to determine the recognizability of Boka Kotorska as a tourist destination and the main motives for the arrival of potential visitors, a primary survey will be conducted by using the online survey questionnaire. At the end of this master thesis, will be presented the possibillities for development of choosen special interest tourism in Boka Kotorska in the future, as well as recommendations for their realization.

• Keywords: specifični oblici turizma; nautički turizam; kulturni turizam; ruralni turizam; Boka Kotorska
• Keywords (english): special interest tourism; nautical tourism; cultural tourism; rural tourism; Boka Kotorska
• Language: croatian
• URN:NBN: urn:nbn:hr:148:501436
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2021-06-24 10:59:58