POTENCIJALI DEVASTIRANE ARHITEKTURE U PRIMORSKOJ HRVATSKOJ KAO TURISTIČKOG RESURSA

master's thesis

• Title (english): POTENTIALS OF DEVASTATED ARCHITECTURE IN ADRIATIC CROATIA AS A TOURIST RESOURCE
• Author: Stella Napan
• Mentor: Kristina Bučar (mentor); MBZ: 239474
• Committee member: Zvjezdana Hendija (predsjednik povjerenstva)
• Committee member: Petra Barišić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2021-06-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Turizam predstavlja jednu od najkompleksnijih i najmasovnijih pojava u svijetu sa svim svojim pripadajućim specifičnostima i obilježjima, ali takav nije bio oduvijek. U diplomskom radu objašnjavaju se faze razvoja turizma, od početaka njegovog razvoja za uzak krug potencijalnih turista pa do razvoja masovnog turizma. Masovni se turizam u Republici Hrvatskoj počeo razvijati šezdesetih godina 20. stoljeća, u doba bivše države Socijalističke Federativne Republike Jugoslavije. Tada su nastali brojni turistički objekti iznimne arhitektonske vrijednosti koji su u ono doba mogli primiti više turista nego je cjelokupno mjesto imalo stanovništva. Iako devastirana, ova moderna turistička arhitektrua ima potencijal za revitalizaciju, bilo za primarno turističku namjenu ili neku drugu svrhu. Ovi objekti većinom su betonski pa ih se često naziva „betonskim spavačima“, ali oni su imali skroz drugu ulogu, a to je bilo da sačuvaju obalu od prekomjerne betonizacije koja je danas sveprisutna na Jadranskoj obali. Koliko god ovo zvučalo suludo zapravo je u potpunosti logično jer umjesto takvih nekoliko velikih kompleksa s oznakom javnog dobra, a koji su planski građeni, danas se gotovo svakom pojedincu dopušta gradnja bez nekog prevelikog prostornog planiranja i sve se svodi na individualna rješenja. Jasna je stvar da turizma nema bez prostora, a isti se taj prostor iskorištava na neprikladan način, bez adekvatnih planova i strategija, zbog čega ugrožavamo daljnji rast i razvoj turizma. Naglasak se stavlja i na gospodarenje prostorom u turističke svrhe, ulogu destinacijskog menadžmenta, a posebice na prostorno planiranje na jadranskoj obali gdje se većina hrvatskog turizma i odvija.

Abstract (english)

Tourism is one of the most complex activity in the world with all its specifics and characteristics, but it has not always been like that. The graduate work describes stages of tourism development, from the beginning of its development for a narrow circle of potential tourists to the development of mass tourism. Croatia witnessed the development of mass tourism during The Socialist Federal Republic of Yugoslavia, when numerous tourist infrastructure of exceptional architectural value were created, which at that time could accommodate more tourists than the entire place had a population. Although devastated, this modern tourist architecture has the potential for revitalization, either for primarily tourist purposes or some other intent. These buildings are mostly made of concrete, but they had a completely different role, and that was to save the coast from excessive shore concreting, which exist today on the Adriatic coast. As insane as this may sound, it is actually completely logical because instead of such a few large complexes that represent public good, which were built according to plan, today almost every individual is allowed to build without too much spatial planning and it all comes down to individual solutions. It is clear that there is no tourism without space, and the same space is used in an inappropriate way, without adequate plans and strategies, which is why we endanger the further growth and development of tourism. Emphasis is also placed on the spatial planning in tourism, the role of destination management, and especially on spatial planning on the Adriatic coast, where most of Croatian tourism takes place.

• Keywords: turizam; okoliš; prostorno planiranje; arhitektura; devastacija
• Keywords (english): tourism; environment; spatial planning; architecture; devastation
• Language: croatian
• URN:NBN: urn:nbn:hr:148:777023
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-06-30 14:44:28