Izazovi upravljanja troškovima za vrijeme pandemije COVID-19 virusa na primjeru poduzeća Pro kolekt d.o.o.

master's thesis

• Title (english): The challenges of cost control during the COVID-19 pandemic on the example of the company Pro kolekt d.o.o.
• Author: Dino Rotter
• Mentor: Martina Sopta (mentor)
• Mentor: Vjekoslav Bratić (komentor)
• Committee member: Martina Sopta (predsjednik povjerenstva)
• Committee member: Davor Labaš (član povjerenstva)
• Committee member: Mihaela Mikić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2021-07-13, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Svrha diplomskog rada Izazovi upravljanja troškovima za vrijeme pandemije virusa COVID-19 na primjeru poduzeća Pro kolekt d.o.o. jest prikazati analizu izvještaja s naglaskom na upravljanje troškovima u promatranom vremenskom razdoblju 2019. i 2020. godine s analizom trenutne krize uzrokovane pandemijom virusa koja je uvelike utjecala na poslovanje poduzeća i tražila brzu prilagodbu upravljanja troškovima kako bi poduzeće preživjelo u novoj kriznoj situaciji. Predmet diplomskog rada jest prikazivanje primjene teorije upravljanja troškovima u kriznoj situaciji. Rad daje detaljan uvid u važnost pravovremenog reagiranja menadžera u kriznoj situaciji u kojoj se poduzeće našlo kako bi sačuvalo poslovanje i opstalo na tržištu u novim uvjetima.
U prvome je dijelu postavljen teorijski okvir upravljanja troškovima poslovanja suvremenog poduzeća u financijskoj industriji. Nakon toga, predstavljeno je upravljanje troškovima u krizi, s osvrtom na trenutnu krizu uzrokovanu pandemijom. U posljednjemu se dijelu analiza odnosi na financijsku održivost poslovanja poduzeća u promatranom razdoblju, uz prijedloge i ostale mogućnosti postavljanja strateških planova i ciljeva poduzeća u budućnosti.
Osnovni su ciljevi diplomskog rada:
• analizirati dostupne podatke o razvoju i promjenama u vrijeme pandemije virusa
• prikupiti i analizirati dostupne sekundarne podatke koji upućuju na promjene u upravljanju troškovima
• istražiti mišljenja menadžera zaposlenih u poduzeću o uspješnosti prilagodbe i budućnosti poduzeća
Prilikom izrade ovoga rada bit će upotrijebljeni sekundarni podaci prikupljeni iz stručne literature ne bi li se postavili temelji za analizu upravljanja troškovima u realnom sektoru za vrijeme pandemije. Sekundarni podaci obradit će se metodama analize, komparacije i sinteze.

Abstract (english)

The aim of the thesis Challenges of cost management during the COVID-19 pandemic on the example of the company Pro kolekt d.o.o. is to present an analysis of the report focusing on cost management in the observed time period in 2019 and 2020 with an analysis of the current crisis caused by the virus pandemic that greatly affected the company’s operations and sought rapid adjustment of cost management to keep the company going in the new crisis. The subject of the thesis is to present the application of cost management theory in a crisis situation. The paper provides a detailed insight into the importance of timely response of managers in a crisis situation in which the company finds itself in order to preserve its business and survive in the market in the new conditions.
In the first part, a theoretical framework for managing the operating costs of a modern company in the financial industry is set. Afterwards, crisis cost management is presented, with a look at the current crisis caused by the pandemic. In the last part, the analysis refers to the financial sustainability of the company's operations in the observed period, with proposals and other options for setting strategic plans and goals of the company in the future.
The main goals of the thesis are:
• analyze available data on the development and changes during the virus pandemic
• collect and analyze available secondary data indicating changes in cost management
• explore the opinions of the company's managers on the success of the adjustment and the future of the company
In preparing this paper, secondary data collected from the professional literature will be used in order to lay the foundations for the analysis of cost management in the real sector during a pandemic. Secondary data will be processed by methods of analysis, comparison and synthesis.

• Keywords: Pro kolekt; upravljanje troškovima; kriza; pandemija; covid-19
• Keywords (english): Pro kolekt; cost management; crisis; pandemic; covid-19
• Language: croatian
• URN:NBN: urn:nbn:hr:148:107567
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2021-07-13 11:29:13