Društveno odgovorno poslovanje u trgovini na malo robom široke potrošnje u Republici Hrvatskoj

master's thesis

• Title (english): Socially responsible business in retail trade of consumer goods in the Republic of Croatia
• Author: Ivana Turniški
• Mentor: Blaženka Knežević (mentor)
• Committee member: Sanda Renko (predsjednik povjerenstva)
• Committee member: Nikola Knego (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2021-07-14, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Društvena odgovornost poduzeća usmjerena je na cjelokupno djelovanje poduzeća i odnose koje poduzeće pri tom uspostavlja (što proizvodi, kako pri tome utječe na okoliš, na koji način zapošljava, osposobljava i utječe na razvoj svojih ljudi, na koji način ulaže u društvenu zajednicu i poštuje radna i ljudska prava). Cilj istraživanja ovog diplomskog rada je da se prikaže kako trgovci na malo robom široke potrošnje u Republici Hrvatskoj pokazuju svoju opredijeljenost za društveno odgovorno poslovanje svim interesnim skupinama. Rezultati provedenog sekundarnog istraživanja, koji su sakupljeni na temelju dostupne literature i analize sadržaja internet stranica vodećih maloprodavača proizvoda svakodnevne potrošnje na hrvatskom tržištu upućuju da društveno odgovorno poslovanje u trgovini na malo robom široke potrošnje u Republici Hrvatskoj sve više dobiva na važnosti. Razlog tome što se hrvatska poduzeća intenzivno bave razvojem DOP-a i njegovom promocijom je taj što pridonosi pozitivnom ugledu poduzeća, predstavlja vrlo važan element razlikovanja od drugih poduzeća te pridonosi porastu svijesti potrošača vezano za održivi razvoj i zaštitu okoliša.

Abstract (english)

The concept of corporate social responsibility refers to the enitre operation of the company and all the relationships that the company establishes (what the company produces, how it affects the environment, how it employs, trains and affects the development of its own people, how it invest in society and respects human and labor rights). The aim of the research of this diploma thesis is to show how retailers of consumer goods in the Republic of Croatia show their commitment to socially responsible business to all stakeholders. The results of the secondary research, which were collected on the basis of available literature and content analysis of the leading retailers of everyday consumer goods on the Croatia market, indicate that socially responsible business in retail consumer goods in the Republic of Croatia is becoming increasingly important. The reason why Croatian companies are intensively involved in the develpoment of CSR and its promotion is that it contributes to a positive reputation of companies, is a very important element of differentiation from other companies and due to growing consumer awareness of environmental protection and sustainable development.

• Keywords: trgovina na malo; roba široke potrošnje; društveno odgovorno poslovanje; maloprodavači; Republika Hrvatska.
• Keywords (english): retail trade; consumer goods; socially responsible business; retailers; Republic of Croatia.
• Language: croatian
• URN:NBN: urn:nbn:hr:148:183178
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2021-07-14 09:35:15