Upoznatost mladih s hrvatskim i stranim franšizama

undergraduate thesis

• Title (english): Familiarity of young people with croatian and foreign franhises
• Author: Loreta Redenšek
• Mentor: Kristina Petljak (mentor); MBZ: 303282
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2021-09-17, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Franšiza je model poslovanja u kojem davatelj franšize daje svoje trgovačko ime i know-how primatelju franšize, a primatelj je dužan plaćati ugovorom propisanu franšiznu naknadu davatelju i poštovati pravila navedena u ugovoru o franšizi u kojem se definiraju međusobna prava i obveze. Franšiza ima velik utjecaj na razvoj malog i srednjeg poduzetništva, kako u Hrvatskoj tako i u svijetu. Poduzetnik koji nema vlastitu ideju za pokretanje poduzetničkog pothvata, a želi se okušati u poduzetničkom pothvatu prvo će gledati na kupnju franšize. Ovaj rad iznosi činjenice iz teorijskog dijela gdje se objašnjava pojam, povijest, vrste, prednosti i nedostatci te rezultate istraživanja. Istraživanje pokazuje stupanj upoznatost mlade generacije s franšizama u Hrvatskoj i svijetu. Na mladim generacijama svijet ostaje, a u ovom se radu, pored teorijskog dijela o franšizi, istražuje koliko je mlada generacija upoznata sa samim pojmom franšizom. Uz samu upoznatost ispitivali su se afiniteti mladih da i oni sami pokrenu poduzetnički pothvat u obliku franšize.

Abstract (english)

Franchise is a business model in which the franchisor gives its trade name and know-how to the franchisee, and the franchisee is obliged to pay the contractual franchise fee to the franchisor and respect the rules set out in the franchise agreement which defines mutual rights and obligations. The franchise has a great impact on the development of small and medium enterprises, both in Croatia and in the world. An entrepreneur who does not have his own idea to start an entrepreneurial venture and wants to try his hand at an entrepreneurial venture will first look at buying a franchise. This paper presents facts from the theoretical part where the concept, history, types, advantages and disadvantages and research results are explained. The research shows the degree of familiarity of the young generation with franchises in Croatia and the world. The world rests on the younger generations, and this paper, in addition to the theoretical part about franchising, explores how familiar the young generation is with the very concept of franchising. The affinities of young people to start an entrepreneurial venture in the form of a franchise were also examined.

• Keywords: franšiza; mlada generacija; prednosti franšize; nedostatci franšize; vrste franšize; davatelj franšize; primatelj franšize
• Keywords (english): franchise; young generation; advantages of franchise; disadvantages of franchise; types of franchises; franchisor; franchisee
• Language: croatian
• URN:NBN: urn:nbn:hr:148:846982
• Study programme: Title: Business Economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a prvostupnik/ prvostupnica ekonomije (stručni/a prvostupnik/ prvostupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-09-19 20:58:11