Analiza ključnih elemenata društveno odgovornog poslovanja odabranih osiguravajućih društava

master's thesis

• Title (english): Analysis of key elements of corporate social responsibility of selected insurance companies
• Author: Elena Majer
• Mentor: Mislav Ante Omazić (mentor); MBZ: 246615
• Committee member: Davor Labaš (predsjednik povjerenstva)
• Committee member: Andrija Sabol (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2021-09-10, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Društveno odgovorno poslovanje, nadalje DOP, postaje imperativ poslovanja svake moderne organizacije koja teži uspješnom poslovanju. DOP donosi pozitivne promjene, ne samo organizaciji koja takvo poslovanje primjenjuje, već i okolišu te društvu u cjelini. Iz tog razloga danas je neizostavan dio poslovanja svake organizacije. Društvena odgovornost donosi koristi poduzećima, a ujedno i njihovim dionicima. Implementacijom DOP-a u poslovanje glavna briga usmjeruje se ka zaposlenicima, klijentima, partnerima, društvu u cjelini te okolišu. Diplomski rad na temu „Analiza ključnih elemenata društveno odgovornog poslovanja odabranih osiguravajućih društava“ napravljen je na temelju pretpostavki o nedovoljnoj implementaciji DOP-a od strane menadžmenta poduzeća u Hrvatskoj te nedovoljnoj osviještenosti javnosti o suvremenom konceptu društvene odgovornosti. Cilj rada je razumjeti koristi koje za poduzeće donosi ovaj način poslovanja te ga precizno definirati. Također, definirati osiguravajuća društva i njihovo poslovanje te usporediti primjenu DOP prakse u četiri odabrana osiguravajuća društva za promatranje. Velika pozornost je stavljena na brigu društava o njihovim zaposlenicima, društvu u cjelini kao i okolišu. Na temelju provedenog intervjua sa zaposlenicima Croatia osiguranja d.d.,, Grawe Hrvatska d.d., UNIQA osiguranja d.d. te Wiener osiguranja d.d., uočeno je kako su sva društva uspješno implementirala DOP u svoje poslovanje, no primjena koncepta je kod svakog društva nešto drugačija.

Abstract (english)

Corporate Social Responsibility, hereinafter referred to as CSR, is becoming an imperative of every modern organization that strives for growth and development. The importance of CSR is not limited to the organization, but also to its environment and community, and today it is one of the fundamental principles of every organization. Corporate social responsibility benefits companies, as well as their stakeholders. With the implementation of CSR in business, the main concern is focused on employees, clients, partners, society, and the environment. Topic of this paper "Analysis of key elements of corporate social responsibility of selected insurance companies" is based on the assumptions of insufficient implementation by company management in Croatia and insufficient public awareness of the modern concept of social responsibility. The aim of this paper is to understand the benefits that this way of doing business brings to the company and to precisely define socially responsible business and its division, define insurance companies and their business, and compare the application of CSR practice in four selected insurance companies. Great attention has been paid to the care of companies for their employees, society and the environment. Based on the interview with the employees of Croatia osiguranje d.d., Grawe Hrvatska d.d., UNIQA osiguranje d.d. and Wiener osiguranje d.d. it was noticed that all companies have successfully implemented CSR in their business, but each company does it in its own way with minor differences.

• Keywords: društveno odgovorno poslovanje; osiguravajuća društva; zaposlenici; okoliš; društvo u cjelini
• Keywords (english): corporate social responsibility; insurance companies; employees; environment; society
• Language: croatian
• URN:NBN: urn:nbn:hr:148:993836
• Study programme: Title: Business Economics; specializations in: Finance, Accounting, Marketing, Organization and management, Trade, Tourism, Analysis and Business planning, Business informatics; Course: Analysis and Business planning; Study programme type: university; Study level: graduate; Academic / professional title: diplomirani/a ekonomist/ekonomistica (diplomirani/a ekonomist/ekonomistica)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2021-09-20 07:58:40