Primjena virtualne i proširene stvarnosti u poslovanju

master's thesis

• Title (english): Application of virtual and augmented reality in business
• Author: Nikolina Liković
• Mentor: Ivan Strugar (mentor); MBZ: 171803
• Committee member: Jovana Zoroja (predsjednik povjerenstva)
• Committee member: Božidar Jaković (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2021-09-16, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Ciljevi ovog rada su objasniti pojmove virtualne i proširene stvarnosti, prikazati njihov razvoj, prednosti i nedostatke, načine primjene u poslovanju različitih industrija te njihov utjecaj na poslovanje i donošenje odluka. U radu su korišteni primarni i sekundarni podaci, a kao primarni izvor korišten je anketni upitnik. Cilj ankete je doznati u kojoj mjeri su ispitanici upoznati sa tehnologijama virtualne i proširene stvarnosti, jesu li ih ikada koristili ili bi htjeli, znaju li koje su mogućnosti njihove implementacije u poslovnim sustavima te što misle koliko navedene tehnologije mogu poboljšati donošenje odluka, kako u poslovanju, tako i u privatnom životu, osobito sada u vrijeme pandemije koronavirusa.

Abstract (english)

The main objectives of this paper are to explain the concepts of virtual and augmented reality, to show their development, advantages and disadvantages, ways of application in the business of different industries and their impact on business and decision making. The paper used primary and secondary data and a survey questionnaire was used as the primary data source. The aim of the questionnaire is to find out to are respondents familiar with virtual and augmented reality technologies, have they ever used them or would like to, do they know what are the possibilities of their implementation in business systems and what they think how these technologies can improve decision making, in business and in private life, especially now at the time of the coronavirus pandemic.

• Keywords: virtualna stvarnost; proširena stvarnost; digitalne tehnologije; primjena tehnologija u poslovanju
• Keywords (english): virtual reality; augmented reality; digital technologies; application of technologies in business
• Language: croatian
• URN:NBN: urn:nbn:hr:148:321250
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-09-20 20:16:02