Prilagodba turističkih agencija suvremenim trendovima u turizmu

master's thesis

• Title (english): Adaptation of travel agencies to contemporary trends in tourism
• Author: Barbara Bušić Brzak
• Mentor: Nevenka Čavlek (mentor)
• Committee member: Zvjezdana Hendija (predsjednik povjerenstva)
• Committee member: Ingeborg Matečić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2021-09-22, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

U ovom radu cilj je identificirati i analizirati suvremene trendove u turizmu te istaknuti važnosti njihovog kontinuiranog praćenja i prilagođavanja istima. Dinamično turističko tržište obilježavaju konstantne promjene kako na strani turističke ponude, tako i na strani turističke potražnje. Opstanak subjekata na turističkom tržištu ovisi o sposobnosti prilagodbe turističke ponude sve zahtjevnijoj turističkoj potražnji. U radu su prikazane globalne tendencije za koje se očekuje da će se nastaviti razvijati i u budućnosti. Naglasak rada je na poslovanju turističkih agencija koje se u dinamičnom i neizvjesnom okruženju moraju kontinuirano prilagođavati trendovima na tržištu kako bi opstale. Detaljno su prikazana obilježja i karakteristike poslovanja turističkih agencija te implementacija promjena koje su značajno izmijenile tradicionalne modele poslovanja. Cilj rada je kritički razmotriti prilagodbu turističkih agencija tim trendovima odnosno način prilagođavanja i razvijanja inovativnih i kreativnih proizvoda. U radu se teorijski dio nadopunjava analizom poslovanja i implementacije novih trendova u poslovanje turističke agencije Bravo putovanja d.o.o. u svrhu opstanka i stvaranja konkurentske pozicije na tržištu. Rad, također, pruža kratki osvrt na globalnu svjetsku krizu uzrokovanu pandemijom virusom COVID-19 koja je gotovo zaustavila turizam u svijetu.

Abstract (english)

In the thesis, the aim is to identify and analyze contemporary trends in tourism and emphasize the importance of their continuous monitoring and adaptation to them. The dynamic tourism market is characterised by constant changes both on the side of tourism supply and on the side of tourism demand. The survival of entities in the tourism market depends on the ability to adapt the tourist offer to the increasingly demanding tourism demand. The paper presents global trends expected to continue to develop in the future. The emphasis of the work is on the business of travel agencies, which in a dynamic and uncertain environment must continuously adapt to market trends to survive. The features and characteristics of the business of travel agencies are presented in detail, as well as the implementation of changes that have significantly transformed the traditional business models of travel agencies. The aim of this paper is to critically assess the adaptation of travel agencies to these trends, the way of adapting and developing innovative and creative products. The theoretical part of the thesis is supplemented by an analysis of the business and implementation of contemporary trends in the business of the travel agency Bravo putovanja d.o.o. to survive and develop a competitive position in the market. The paper additionally provides a brief overview of the global crisis caused by the COVID-19 pandemic virus, which has practically prevented tourism in the world.

• Keywords: suvremeni trendovi u turizmu; turistička agencija; konkurentnost; COVID-19
• Keywords (english): contemporary trends in tourism; travel agency; competitiveness; COVID-19
• Language: croatian
• URN:NBN: urn:nbn:hr:148:391364
• Study programme: Title: Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2021-09-22 11:36:07