DIGITALNI NOMADI – BUDUĆNOST RAZVOJA EKONOMIJE

master's thesis

• Title (english): DIGITAL NOMADS - THE FUTURE OF ECONOMIC DEVELOPMENT
• Author: Ena Čepek
• Mentor: Marko Kolaković (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2021-09-22, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Digitalni nomadi postaju sve značajniji za razvoj ekonomije, a što se svakako pokazalo tijekom
2020. godine. Riječ je o vrlo specifičnoj vrsti poduzetnika koji mogu poslovati na bilo kojem
mjestu, u bilo koje vrijeme, a što ujedno stvara dodane poticaje za poslovanje istih (izražene
ponajprije kroz izbjegavanje oporezivanja prihoda i sl.). Digitalni nomadi prethodno nisu bili
prepoznati kao takvi, no novi Zakon o strancima definira pojam digitalnog nomada te se
oporezivanje njihovih primitaka definira prema Zakonu o porezu na dohodak, čime su
postavljeni temelji za razvoj poslovanja digitalnih nomada na području RH. Moguće je uočiti
da je RH tijekom 2020. godine postala vrlo popularna destinacija za digitalne nomade, a što u
konačnici može pozitivno djelovati na razvoj turizma te na BDP. Cilj ovog rada je istražiti
mišljenje ispitanika, odnosno studenata Ekonomskog fakulteta u Zagrebu o digitalnim
nomadima kao novom obliku poduzetnika te atraktivnosti ovakvog oblika poslovanja. Dodatno,
cilj rada je pobliže definirati pojam virtualnih nomada te prikazati razvoj istih, s posebnim
naglaskom na razvoj poslovanja digitalnih nomada na području RH tijekom 2020. godine.
Na anketu je odgovorilo 150 ispitanika te je pritom najveći dio ispitanica dobi od 20 do 30
godina. Pritom gotovo trećina ispitanika nije upoznata s pojmom digitalnih nomada. Samo 24%
ispitanika smatra da su digitalni nomadi uspješniji u svom radu u odnosu na osobe koje rade u
uredu, o čemu bi se svakako moglo raspravljati budući da digitalni nomadi imaju veliki broj
preduvjeta koji mogu utjecati na poboljšanje radne uspješnosti. Ujedno, veliki dio ispitanika
smatra da digitalni nomadi zarađuju više u odnosu na osobe koje rade u uredu, a što je također
vrlo diskutabilno budući da je veliki broj digitalnih nomada zaposlen u poduzećima. Ispitanici
smatraju da su digitalni nomadi većinom muškarci dok istraživanja pokazuju da je češće riječ
o ženama. 64% ispitanika smatra da digitalni nomadi mogu doprinijeti razvoju gospodarstva
RH, dok 73,3% ispitanika smatra da digitalni nomadi mogu potaknuti razvoj turizma. Više od
polovine ispitanika smatra da je ovaj oblik poslovanja budućnost poslovanja te da ga je nužno
poticati, ali zapravo tek 46% ispitanika preferira ovaj oblik rada u odnosu na rad u uredu.

Abstract (english)

Digital nomads are becoming increasingly important for the development of the economy,
which was certainly shown during 2020. This is a very specific type of entrepreneurs who can
do business anywhere, at any time, which also creates additional incentives for their business
(expressed primarily through the avoidance of income taxation, etc.). Digital nomads were not
previously recognized as such, but the new Aliens Act defines the term digital nomad and the
taxation of their income is defined according to the Income Tax Act, which laid the foundations
for the development of digital nomads in the Republic of Croatia. It is possible to notice that
the Republic of Croatia became a very popular destination for digital nomads in 2020, which
can ultimately have a positive effect on the development of tourism and GDP. The aim of this
paper is to investigate the opinion of respondents, ie students of the Faculty of Economics in
Zagreb on digital nomads as a new form of entrepreneurs and the attractiveness of this form of
business. In addition, the aim of the paper is to define the concept of virtual nomads in more
detail and to present their development, with special emphasis on the development of digital
nomads in the Republic of Croatia during 2020.
150 respondents responded to the survey, with the majority of respondents aged 20 to 30.
Almost a third of the respondents are not familiar with the concept of digital nomads. Only 24%
of respondents believe that digital nomads are more successful in their work compared to people
working in the office, which could certainly be discussed since digital nomads have a large
number of prerequisites that can affect the improvement of work performance. At the same
time, a large proportion of respondents believe that digital nomads earn more than people
working in the office, which is also very debatable since a large number of digital nomads are
employed in companies. Respondents believe that digital nomads are mostly men, while
research shows that they are more often women. 64% of respondents believe that digital nomads
can contribute to the development of the Croatian economy, while 73.3% of respondents believe
that digital nomads can encourage the development of tourism. More than half of the
respondents believe that this form of business is the future of business and that it is necessary
to encourage it, but in fact only 46% of respondents prefer this form of work over office work.

• Keywords: virtualna ekonomija; intelektualni kapital; digitalni nomadi
• Keywords (english): virtual economy; intellectual capital; digital nomads
• Language: croatian
• URN:NBN: urn:nbn:hr:148:260912
• Study programme: Title: Economics of Entrepreneurship; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni specijalist/specijalistica poduzetništva (stručni specijalist/specijalistica poduzetništva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-09-23 10:20:48