VAŽNOST PRODAJE PUTEM INTERNETA ZA MALA PODUZEĆA U TRGOVINI

master's thesis

• Title (english): IMPORTANCE OF INTERNET SALES FOR SMALL ENTERPRISES IN TRADE
• Author: Iva Prišlin
• Mentor: Ivan Strugar (mentor)
• Committee member: Mladen Turuk (predsjednik povjerenstva)
• Committee member: Božidar Jaković (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2021-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Danas u svijetu prodaja putem Interneta kao oblik prodaje izuzetno je važna za poslovanje svih poduzeća u trgovini, te gotovo svako poduzeće u današnje vrijeme koristi Internet kao kanal prodaje. Činjenica je da ako poduzetnik želi ostvariti postavljene ciljeve u prodaji i voditi uspješno poduzeće potrebno je prodaju prošiti na Internet. Kada poduzeće odluči uvesti prodaju putem Interneta mora biti svjesno prednosti i nedostataka s kojima se susreće. Prednost prodaje putem Interneta za poduzetnika prije svega proizlazi iz mogućnosti trgovanja bez fizičke prisutnosti uključenih strana, ali i bez fizičkog postojanja same trgovine. Polazna točka za uspješnu prodaju putem Interneta je jasno i koncizno osmišljena Internet trgovina. Ovaj rad prikazuje važnost prodaje putem Interneta, s naglaskom na mala poduzeća u trgovini. U sklopu diplomskog rada provedeno je i istraživanje o važnosti prodaje putem Interneta za mala poduzeća u trgovini. Istraživanje je rađeno putem Google obrasca, a sudjelovao je 193 ispitanika. Istraživanjem se pokazalo da ispitanici koriste Internet trgovinu, koje su njihove navike u vrijeme pandemije COVID 19 virusa, te na koji način će u budućnosti koristi za kupnju.

Abstract (english)

In today's world, e-commerce as a form of sales is extremely important for the business of all companies in the trade, and almost every company today uses the Internet as a sales channel. The fact is that if an entrepreneur wants to achieve the set goals in sales and run a successful company, it is necessary to sell via Internet. The company should be aware of the advantages and disadvantages it faces when it decides to implement e-commerce. The advantages of e-commerce for an entrepreneur primarily arises from the possibility of trading without the physical presence of the parties involved, but also without the physical existence of the trade itself. The starting point for successful e-commerce is a clearly and concisely designed online store. This paper illustrates the importance of e-commerce, with an emphasis on small businesses in the store. Research on the importance of e-commerce for small business in trade was performed as a part of this thesis. 193 respondents participated in research and the results of research have shown that respondents use the Internet store, what their habits are at the time of the COVID 19 virus pandemic and how will they benefit from the purchase in the future. To conduct the research the Google form was used.

• Keywords: prodaja putem Interneta; trgovina; malo i srednje poduzetništvo; Internet; prodaja
• Keywords (english): e-commerce; trade; small and medium enterprises; Internet; sales
• Language: croatian
• URN:NBN: urn:nbn:hr:148:734904
• Study programme: Title: Economics of Entrepreneurship; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni specijalist/specijalistica poduzetništva (stručni specijalist/specijalistica poduzetništva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-09-28 11:13:05