Intelektualni kapital kao temelj društveno odgovornog poslovanja

master's thesis

• Title (english): Intellectual capital as a base for corporate social responsibility
• Author: Iva Grbac
• Mentor: Marko Kolaković (mentor); MBZ: 227662
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2021-09-29, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

U ovom radu povezuje se pojam i značaj intelektualnog kapitala s poduzetništvom i društveno odgovornim poslovanjem s ciljem zaključivanja kako poduzetništvo temeljeno na znanju može pridonijeti razvitku poslovanja s društveno pozitivnim utjecajem na primjeru tri suvremene korporacije. Jedina svrha prvih trgovačkih društava bila je ostvarivanje dobiti, no razvijanjem ljudske zajednice poduzetništvo je postajalo sve kompleksnije te se više nije mogao održavati prvobitan oblik poslovanja u kojemu su financijski pokazatelji osnova postojanja poduzeća. Do promjene je došlo tek u dvadesetom stoljeću kada se postepeno počeo primjenjivati oblik društveno odgovornog poslovanja koji se temelji na utvrđivanju i uključivanju utjecaja poduzetničkih aktivnosti na različite društvene skupine. Model maksimiziranja dobiti zamjenjuje se modelom brige za interese potrošača, zaposlenika, vlasnika, upravljača, dobavljača i investitora kao i cijele društvene zajednice i prirodnog okruženja. Intelektualni kapital kojeg čini ljudski, organizacijski i potrošački kapital danas je najmoćnije i najvažnije organizacijsko oružje u bitci za uspjeh u smislu društveno odgovornog poduzetništva.

Abstract (english)

This thesis connects the concept and importance of intellectual capital with entrepreneurship and corporate social responsibility with the aim of concluding how knowledge-based entrepreneurship can contribute to the development of business with a socially positive impact on the example of three modern corporations. The purpose of the first historical companies was only to make a profit, but with the development of the human community, entrepreneurship became more and more complex and it was no longer possible to maintain the original form of business in which financial indicators are the basis of the company's existence. The change came in the twentieth century when a form of corporate social responsibility was gradually applied based on determining and including the impact of entrepreneurial activities on various social groups. The profit maximization model was replaced by a model of care for consumers, employees, owners, managers, suppliers and investors as well as the entire community and natural environment. Intellectual capital made up of human, organizational and consumer capital is the most powerful and most important organizational weapon in the battle for success in terms of socially responsible entrepreneurship.

• Keywords: intelektualni kapital; društveno odgovorno poslovanje; poduzetništvo
• Keywords (english): intellectual capital; corporate social responsibility; entrepreneurship
• Language: croatian
• URN:NBN: urn:nbn:hr:148:496403
• Study programme: Title: Economics of Entrepreneurship; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni specijalist/specijalistica poduzetništva (stručni specijalist/specijalistica poduzetništva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-09-29 09:08:51