Microsoft Dynamics Navision kao potpora poduzetništvu u malim poduzećima u Zagrebačkoj županiji

master's thesis

• Title (english): Microsoft Dynamics Navision as a support to entrepreneurship in small enterprises in Zagreb County
• Author: Nikolina Knežević
• Mentor: Ivan Strugar (mentor)
• Committee member: Božidar Jaković (predsjednik povjerenstva)
• Committee member: Mladen Turuk (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2021-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

U današnjem poslovnom svijetu, poduzetnici su sve izloženiji pritisku ostvarivanja bolje financijske slike u vidu automatizacije procesa, smanjenja troškova, povećanjem kvalitete usluga te ispunjavanjem očekivanja od strane kupaca. Sektor malih i srednjih poduzeća ima značajno najveći udio u broju poduzeća u Hrvatskoj, u postotku od 99,7%. Mali poduzetnici, svjesni izazova koje tržište nosi, ulažu u informacijsku tehnologiju, mijenjaju prirodu poslovanja i poslovnih procesa te na taj način pokušavaju maksimalno iskoristiti svoje potencijale. Konkurentska prednost u velikoj se mjeri ostvaruje upravo usvajanjem novih oblika tehnologije, razumijevanjem, znanjem i korištenjem ERP sustava na odgovarajući način. Jedan takav ERP sustav koji pruža podršku malim poduzetnicima u poslovanju je Microsoft Dynamics Navision. Implementacija ERP sustava nosi sa sobom određene rizike, ali dugoročno gledano poduzeću pruža velike pogodnosti. Istraživanjem se u ovome radu željelo doći do spoznaje koliko su mali poduzetnici informirani o ERP sustavima, jesu li svjesni određenih prednosti koje ERP sustavi nude, istražiti razloge zbog kojih ne žele uvesti ERP sustav u svoje poslovanje te istražiti stupanj slaganja ili neslaganja s postavljenim tvrdnjama o ERP poslovnim rješenjima. U anketnom upitniku je sudjelovalo 113 poduzeća/ispitanika na području Zagrebačke županije, a sudjelovanje u istraživanju je bilo dobrovoljno i u potpunosti anonimno. Temeljem provedenog istraživanja i dostupne literature, rezultati potvrđuju da u konačnici, uz određene nedostatke koje su ispitanici naveli, ERP sustav doista pruža podršku u poslovanju malih poduzeća, u vidu poboljšanja poslovnih performansi, nižih troškova, točnosti informacija u realnom vremenu, boljeg odnosa s kupcima i dobavljačima te ostvarivanja konkurentske prednosti na tržištu.

Abstract (english)

In today's business world, entrepreneurs are increasingly exposed to the pressure of achieving a better financial picture in the form of process automation, cost reduction, increasing the quality of services and meeting customer expectations. The Small and medium sized enterprises sector has significantly the largest share in the number of companies in Croatia, in the percentage of 99.7%. Small entrepreneurs, aware of the challenges posed by the market, invest in information technology, change the nature of business and business processes, and thus try to maximize their potential. Competitive advantage is largely achieved by adopting new forms of technology, understanding and using ERP systems in an appropriate way. Such ERP system that provides support to small businesses is Microsoft Dynamics Navision. The implementation of an ERP system carries with it certain risks, but in the long run it provides great benefits to the company. The aim of this paper was to find out how informed small entrepreneurs are about ERP systems, whether they are aware of certain advantages that ERP systems offer, to investigate the reasons why they do not want to introduce ERP in their business and to investigate the degree of agreement or disagreement about ERP business solutions. 113 companies/respondents in the Zagreb County participated in the survey questionnaire, and participation in the research was voluntary and completely anonymous. Based on the conducted research and available literature, the results confirm that in the end, with certain shortcomings mentioned by the respondents, ERP system really provides support in small business operations, in the form of improved business performance, lower costs, real-time information accuracy, better customer and suppliers relationship and gaining a competitive advantage in the market.

• Keywords: mala poduzeća; informacijska tehnologija; ERP sustav; konkurentska prednost
• Keywords (english): small enterprises; information technology; ERP system; competitive advantage
• Language: croatian
• URN:NBN: urn:nbn:hr:148:837302
• Study programme: Title: Economics of Entrepreneurship; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni specijalist/specijalistica poduzetništva (stručni specijalist/specijalistica poduzetništva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-10-03 16:23:19