STRATEŠKO PREUZIMANJE I AKVIZICIJE – PRIMJER TVRTKE BADEL 1862

master's thesis

• Title (english): STRATEGIC TAKEOVERS AND ACQUISITIONS - EXAMPLE OF BADEL 1862
• Author: Nataša Kunkić
• Mentor: Marko Kolaković (mentor); MBZ: 227662
• Committee member: Mladen Turuk (predsjednik povjerenstva)
• Committee member: Mihaela Mikić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2021-09-29, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Pomoću rasta kroz preuzimanja i akvizicije, poduzeća nastoje iskoristiti resurse, potencijale, umijeća i snagu drugih poduzeća kako bi izgradila vlastitu poslovnu strategiju. Razni su motivi zbog kojih se poduzeća odlučuju na odabir strategije spajanja i akvizicije, a neki od najvažnijih su: ulazak na nova tržišta, proširenje ponude proizvoda i usluga, smanjenje konkurencije, pristup novim kanalima distribucije i dobavljačima, razvoj novih proizvoda itd. Cilj istraživanja koje je prikazano u ovom radu je prikaz utjecaja preuzimanja i akvizicija na promjenu veličine poduzeća. Dodatno, cilj je analiziranje korištenja preuzimanja i akvizicija od strane domaćih i stranih investitora s ciljem kreiranja zaključaka o učestalosti korištenja. Jedan od najbitnijih ciljeva svakako je prikaz utjecaja spajanja i akvizicije na poslovanje poduzeća, a što je jedan od temeljnih razloga zašto se u istraživačkom dijelu analizira preuzimanje poduzeća Vinoplod Vinarija od strane Badela 1862. U teorijskom dijelu rada dan je teorijski osvrt na preuzimanja i akvizicije uz diferenciranje ova dva pojma te diferenciranje u odnosu na spajanje kao vrlo čestu statusnu promjenu. Preuzimanje može biti prijateljsko te je u tom slučaju riječ o akviziciji te neprijateljsko, odnosno u ovom slučaju je riječ o preuzimanju. Temelji se na činjenici da matično društvo preuzima jedno ili više društava, čime ta ista društva najčešće prestaju postojati. Preuzimanje može biti manjinsko ili većinsko, a što u konačnici uvelike utječe na poslovanje preuzetog društva. U empirijskom dijelu rada analiziran je utjecaj preuzimanja poduzeća Vinoplod-Vinarija od strane poduzeća Badel 1862. Riječ je o prijateljskom, horizontalnom preuzimanju, a koje je ujedno transformiralo poslovanje preuzetog poduzeća budući da je isto bilo u izraženom riziku od propasti poslovanja. Ovo preuzimanje vrlo je bitno i zbog samih kooperanata poduzeća Vinoplod-Vinarija te je u konačnici smanjen negativan utjecaj i na njihovo poslovanje.

Abstract (english)

Through growth through takeovers and acquisitions, companies seek to harness the resources, potential, skills, and strength of other companies to build their own business strategy. There are various motives for companies to choose a merger and acquisition strategy, and some of the most important are: entering new markets, expanding product and service offerings, reducing competition, access to new distribution channels and suppliers, developing new products, etc. is shown in this paper is a presentation of the impact of takeovers and acquisitions on the change in the size of the enterprise. Additionally, the aim is to analyze the use of takeovers and acquisitions by domestic and foreign investors in order to draw conclusions about the frequency of use. One of the most important goals is certainly to show the impact of mergers and acquisitions on the company 's operations, which is one of the main reasons why the research section analyzes the takeover of Vinoplod Vinarija by Badel in 1862. In the theoretical part of the paper, a theoretical overview of takeovers and acquisitions is given, with differentiation of these two concepts and differentiation in relation to mergers as a very common status change. The takeover can be friendly and in that case it is an acquisition and hostile, ie in this case it is a takeover. It is based on the fact that the parent company takes over one or more companies, whereby those same companies usually cease to exist. The takeover can be minority or majority, which ultimately greatly affects the business of the acquired company. The empirical part of the paper analyzes the impact of the takeover of Vinoplod-Vinarija by Badel in 1862. It is a friendly, horizontal takeover, which also transformed the business of the acquired company since it was also at high risk of business failure. This takeover is very important because of the subcontractors of the company Vinoplod-Vinarija, and ultimately the negative impact on their business is reduced.

• Keywords: Preuzimanja; akvizicije; Badel 1862; Vinoplod-Vinarija
• Keywords (english): Takeovers; acquisitions; Badel 1862; Vinoplod-Vinarija
• Language: croatian
• URN:NBN: urn:nbn:hr:148:029256
• Study programme: Title: Economics of Entrepreneurship; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni specijalist/specijalistica poduzetništva (stručni specijalist/specijalistica poduzetništva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-10-04 09:27:16