Uloga kontrolinga u poslovanju poduzeća "Tokić d.o.o."

master's thesis

• Title (english): Controlling's part in business activities of Tokić d.o.o.
• Author: Margareta Mak
• Mentor: Davor Labaš (mentor); MBZ: 308614
• Committee member: Mihaela Mikić (predsjednik povjerenstva)
• Committee member: Mladen Turuk (član povjerenstva)
• Committee member: Davor Labaš (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2021-09-24, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Vlasnici i menadžment se u današnje vrijeme susreće s dinamičkom okolinom, sve je
sklono naglim promjenama, te je za uspješan opstanak poduzeća potreban kontroling.
Kontroling omogućuje stručnu podršku menadžmentu. Današnja poduzeća susreću se s
problemima gdje je potražnja uvelike manja od same ponude proizvoda i usluga, a okolina
ekstremno dinamička. Zadatak kontrolinga je usmjeriti poduzeće budućnosti i izabrati
kvalitetne strategije za uspješno poslovanje. Kontroling u Hrvatskoj je prihvaćen veoma
kasno, ali bilježi tendenciju rasta i veće prisutnosti.
Tvrtka Tokić d.o.o. vodeći je regionalni distributer auto dijelova i popratne opreme s
ponudom preko 300.000 artikala od 300 najpoznatijih svjetskih proizvođača za sve vrste
osobnih i lakih teretnih automobila. Zapošljava oko 600 radnika, a odjel kontrolinga utječe na
poslovni uspjeh poduzeća. Na mjesečnoj razini izvještava menadžment o ostvarenom i
planiranom.
U radu se prikazuje pojam kontrolinga, te njegov značajan utjecaj na poduzeće. Kontroling
usko surađuje s različitim odjelima unutar poduzeća kako bi pridonio efikasnijem i
efektivnijem radu menadžmenta. Svrha je prikazati kakvu ulogu kontroling vrši u poslovanju
poduzeća Tokić i koje dobre suvremene prakse mogu poslužiti kao primjer kontrolerima u
drugim poduzećima.

Abstract (english)

Owners and management nowadays face a dynamic environment, where everything is
prone to sudden changes, and controlling is necessary for a successful survival of the
company. Controlling provides professional support to management. Today's companies face
problems where demand is much lower than the supply of products and services, and the
environment is extremely dynamic. The task of controlling is to focus on the future and to
choose quality strategies for successful business. Controlling in Croatia was accepted very
late, but it tends to grow and be more present.
Tokić d.o.o. is a leading regional distributor of auto parts and accessories with over 300,000
items from the world's 300 most famous manufacturers for all types of passenger cars and
light trucks. It employs about 600 workers, and the controlling department influences the
business success of the company. On a monthly basis, it reports to the management on what
has been achieved and planned.
The paper will present the concept of controlling and its significant impact on the company.
Controlling works closely with various departments within the company to contribute to more
efficient and effective management work. The purpose is to show what role controling plays
in the Tokić company and what good modern practices can serve as an example to controllers
in other companies.

• Keywords: kontroling; menadžment; Tokić d.o.o.; uloga kontrolinga; dinamička okolina
• Keywords (english): controlling; management; Tokić d.o.o.; role of controlling; dynamic environment
• Language: croatian
• URN:NBN: urn:nbn:hr:148:322125
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2021-10-05 09:27:31