INFORMACIJSKI SUSTAV KAO POTPORA ONLINE PLAĆANJU HRVATSKIH MALOPRODAJNIH PODUZEĆA

professional thesis

• Title (english): INFORMATION SYSTEM AS A SUPPORT TO ONLINE PAYMENTS OF CROATIAN RETAIL COMPANIES
• Author: Damir Gužvinec
• Mentor: Mirjana Pejić Bach (mentor); MBZ: 213892
• Committee member: Blaženka Knežević (predsjednik povjerenstva)
• Committee member: Ivan Strugar (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2021-12-15, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Business Informatics

Abstract

Ovaj specijalistički rad daje pregled modela online prodaje, pregled najvažnijih načina online plaćanja prisutnih u Hrvatskoj, te opisuje sve specifičnosti i najvažnije detalje pojedinog načina online plaćanja. Također, rad daje opći pregled informacijskih sustava koji su potrebni kao potpora za rad maloprodajnih online prodavaonica. Navode se vodeće svjetske platforme i načini nabave i implementacije eCommerce sustava, te rješenja za online plaćanja prisutna u Hrvatskoj. Na temelju provedenog istraživanja detaljnije su prikazani sustavi za eCommerce i online plaćanje kao ključni informacijski sustavi potrebni rad online prodavaonice. Navedeni su ključni poslovni procesi i integracijske točke eCommerce sustava i sustava za online plaćanje. Također, dan je pregled načina na koji se mogu implementirati sustavi za informacijsku potporu. Analiza slučaja daje konkretne informacije o implementaciji informacijskih sustava za online plaćanje i eCommerce sustava koji služe kao potpora online prodavaonici. Također, opisane su konkretne situacije vezane uz online plaćanje i utjecaj online plaćanja na prodaju i procese eProdavaonice. Također, napravljena je anketa na određenom broju ljudi kako bi se dobile konkretne informacije o načinima plaćanja kupaca na eProdavaonici.

Abstract (english)

This paper provides an overview of the online sales models, an overview of the most important methods of online payments present in Croatia, and describes all the specifics and most important details of each method of online payment. Also, the paper provides an overview of the information systems needed to support operation of online retail stores. It includes the world's leading platforms and methods of procurement and implementation of eCommerce systems, as well as solutions for online payments present in Croatia. Based on the conducted research, it describes into more details eCommerce and online payment systems as key information systems required for the operation of an online store, and explains the key business processes and integration points of eCommerce and online payment systems. Additionally, paper gives an overview of implementation methods of information support systems. The case study described within the paper provides specific information related to the implementation of online payment information systems and eCommerce systems that support the online store. In addition, the paper includes, specific situations related to online payment and the impact of online payment on sales and processes of eProdavaonica. Also, on a number of people a survey was conducted to obtain a specific information on how customers are paying on the eProdavaonica.

• Keywords: online prodaja; online prodavaonica; maloprodajna poduzeća; online plaćanje; informacijski sustavi; implementacija
• Keywords (english): online sale; online store; retail businesses; online sales models; online payment; information systems; implementation
• Language: croatian
• URN:NBN: urn:nbn:hr:148:664188
• Study programme: Title: Business Administration- MBA; Study programme type: university; Study level: postgraduate specialist; Academic / professional title: sveučilišni/a specijalist/specijalistica poslovnog upravljanja-MBA (sveučilišni/a specijalist/specijalistica poslovnog upravljanja-MBA)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access; Embargo expiration date: 2024-01-07
• Created on: 2021-12-22 15:29:20