Analiza utjecaja pandemije COVID-19 na poslovanje odabranih poduzeća u telekomunikacijskoj i farmaceutskoj industriji

master's thesis

• Title (english): Analysis of COVID-19 impact on business operations of the selected companies from telecommunication and pharmaceutical industry
• Author: Igor Jurinec
• Mentor: Sanja Sever Mališ (mentor); MBZ: 269534
• Committee member: Lajoš Žager (predsjednik povjerenstva)
• Committee member: Mateja Brozović (član povjerenstva)
• Committee member: Sanja Sever Mališ (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Accounting); Zagreb
• Defense date and country: 2022-01-18, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Accounting

Abstract

Tema istraživanja ovog rada je analiza utjecaja pandemije COVID-19 na sigurnost i uspješnost poslovanja odabranih poduzeća u telekomunikacijskoj i farmaceutskoj industriji. Konkretno, riječ je o poduzećima Hrvatski Telekom d.d. i A1 Hrvatska d.o.o. iz telekomunikacijske industrije te o poduzećima Pliva Hrvatska d.o.o. i Hospira Zagreb d.o.o. iz farmaceutske industrije. Ove dvije industrije odabrane su zbog visokog utjecaja pandemije i važnosti u posljednjih 18 mjeseci. Prvi dio rada predstavlja teorijski okvir u kojem su razrađeni osnovni pojmovi bitni za razumijevanje utjecaja poput učinaka na gospodarstvo Republike Hrvatske, mjera Vlade za suzbijanje pandemije te Nacionalnog plana oporavka i otpornosti. Također, ovaj dio obuhvaća i teorijsku analizu navedenih industrija s naglaskom na zakonodavni okvir, strukturu i glavna obilježja zajedno sa utjecajem pandemije u cjelini. U drugom dijelu rada provedena je analiza hrvatske telekomunikacijske i farmaceutske industrije na primjeru konkretnih poduzeća pomoću horizontalnih i strukturnih financijskih izvještaja te pokazatelja likvidnosti, zaduženosti, aktivnosti, ekonomičnosti i profitabilnosti. Provedenom analizom utvrđeno je da je pandemija COVID-19 imala pozitivan utjecaj na obje industrije, međutim intenzitet je drugačiji te se razlikuje od poduzeća do poduzeća – na neka se odrazio kroz povećanje likvidnosti i smanjenje zaduženosti, a na druga kroz povećanje profitabilnosti i slično. Također, od četiri promatrana poduzeća, tri posluju sigurno i uspješno, dok samo A1 Hrvatska d.o.o. ima značajnijih problema s poslovanjem. Isto tako, u obje industrije postoji trend povećanja prosječnih neto plaća i broja zaposlenih. Hrvatski Telekom d.d. i Pliva Hrvatska d.o.o. svojim poslovanjem nastavljaju potvrđivati zašto su lideri u svojim industrijama te jedni od najvažnijih gospodarskih subjekata u Republici Hrvatskoj.

Abstract (english)

The topic of this thesis is the analysis of the COVID-19 impact on the business position and performance of the selected companies from the telecommunication and pharmaceutical industry. Specifically, analyzed companies include Croatian Telecom PLC & A1 Croatia LTD from the telecommunication industry and Pliva Croatia & and Hospira Zagreb LTD from the pharmaceutical industry. These two industries were chosen because of the high impact of the pandemic and great importance in the last eighteen months. The beginning of the paper presents a theoretical framework in which are listed terms that are necessary for understanding such as the impact on the Croatian economy, Government measures to suppress pandemic, and National plan of recovery and resistance. Also, this part includes a theoretical analysis of the previously mentioned industries with an emphasis on the legislative framework, structure, and key characteristics with the general impact of the pandemic. In the second part of this paper, the analysis of the Croatian telecommunication and pharmaceutical industry has been conducted using horizontal and structural financial reports and indicators related to liquidity, indebtedness, activity, cost-effectiveness, and profitability. The results of the conducted analysis showed that COVID-19 had a positive impact on both industries, but the intensity differs from company to company – on some, it is reflected through the increase of liquidity and decrease of indebtedness and on some through the increase of profitability, etc. Also, three out of four analyzed companies operate safely and successfully, while only A1 Croatia LTD has problems with their business operations. Furthermore, in both industries, there is a trend that shows a growth of the average net wages. Croatian Telecom PLC & Pliva Croatia LTD with their business operations continue to prove why they are market leaders in their industries and one of the most important subjects in the economy of Croatia.

• Keywords: sigurnost poslovanja; uspješnost poslovanja; horizontalni izvještaji; strukturni izvještaji; financijski pokazatelji
• Keywords (english): business position; business performance; horizontal reports; structural reports; financial indicators
• Language: croatian
• URN:NBN: urn:nbn:hr:148:360704
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2022-01-19 08:35:00