ANALIZA USPJEŠNOSTI POSLOVANJA ODABRANIH PODUZEĆA U KONDITORSKOJ INDUSTRIJI U REPUBLICI HRVATSKOJ I SVIJETU

master's thesis

• Title (english): BUSINESS PERFORMANCE ANALYSIS OF SELECTED COMPANIES IN THE CONFECTIONERY INDUSTRY IN THE REPUBLIC OF CROATIA AND THE WORLD
• Author: Ana Špičić
• Mentor: Ana Pavković (mentor)
• Committee member: Andrija Sabol (predsjednik povjerenstva)
• Committee member: Davor Labaš (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2022-05-31, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Ovaj diplomski rad bavi se analizom uspješnosti poslovanja odabranih poduzeća domaće i svjetske konditorske industrije, uključuje njihovu pojedinačnu i komparativnu financijsku analizu te razmatra postojeće trendove u industriji. Svrha mu je utvrditi financijsku i poslovnu uspješnost odabranih poduzeća. Cilj istraživanja je kroz podatke iz temeljnih financijskih izvještaja i dostupnih znanstvenih istraživanja konditorskih poduzeća i industrije, analizirati i ocijeniti njihovu uspješnost. U radu je kvalitativnim pristupom ukratko opisano poslovanje svakog odabranog poduzeća, kao i aktualno poslovno okruženje u kojem se poduzeća nalaze. Primarno istraživanje obuhvaća razdoblje od pet godina, 2016. – 2020., a obuhvaća domaća poduzeća – Kraš d.d., Kandit d.o.o., Koestlin d.d. i Zvečevo d.d., kao i strana – Lindt & Sprüngli AG, Milka Mondelēz International, Inc. i Nestlē SA. Odabrana su renomirana poduzeća iz konditorske industrije koja imaju svoju povijest, tradiciju i značaj za industriju. Ostali podaci i informacije prikupljeni su iz sekundarnih izvora. Rad je podijeljen na pet poglavlja. Nakon teorijskog dijela, empirijski dio sadrži analizu trendova u poslovanju domaće i svjetske konditorske industrije, dok je financijska analiza napravljena pomoću financijskih pokazatelja i sustava pokazatelja u četvrtom poglavlju. Osnovni rezultati analize i završna razmatranja predstavljeni su u zaključku. Očekivani doprinos rada je sveobuhvatna analiza odabranih poduzeća konditorske industrije, usporedba i sinteza financijskih podataka, kao i ocjena uspješnosti financijskog poslovanja poduzeća unutar industrije.

Abstract (english)

This paper deals with the analysis of business performance of selected companies in the domestic and global confectionery industry. The paper also include individual and comparative financial analysis and considers analysis of existing trends in the industry. Main purpose is to determine the financial and business performance of selected companies. The aim of the research is to analyze and evaluate their performance through data from basic financial reports and from available scientific research of confectionery companies and industry. Qualitative approach briefly describes the business of each selected company, as well as the current business environment in which the companies are located. The primary research covers a period of five years, 2016 - 2020, and includes domestic companies - Kraš, Kandit, Koestlin and Zvečevo, and foreign companies like Lindt & Sprüngli AG, Milka Mondelēz International, Inc. and Nestlē SA. Selected renowned companies from the confectionery industry have their own history, tradition and significance for the industry. Other data and information were collected from secondary sources. The paper is divided into five chapters. After the theoretical part, the empirical part contains an analysis of trends in the business of the domestic and global confectionery industry. Empirical part also contains financial analysis which is made by using financial indicators and the system of indicators in the fourth chapter. The main results of the analysis and final considerations are presented in the conclusion. The expected contribution of the paper is a comprehensive analysis of selected companies in the confectionery industry. Expected contribution also includes comparison and synthesis of financial data and comprehensive assessment of the success of financial operations of companies within the industry.

• Keywords: konditori; likvidnost; profitabilnost; zaduženost; uspješnost; analiza
• Keywords (english): confectioners; liquidity; profitability; indebtedness; performance; analysis
• Language: croatian
• URN:NBN: urn:nbn:hr:148:091980
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2022-05-31 18:01:46