Analiza digitalnih marketinških aktivnosti u djelatnosti maloprodaje namještaja

undergraduate thesis

• Title (english): Analysis of digital marketing activities in the furniture retail business
• Author: Ana Stjepanović
• Mentor: Mirko Palić (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Marketing); Zagreb
• Defense date and country: 2022-06-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Marketing

Abstract

Rad detaljno objašnjava digitalne marketinške aktivnosti, a kako bi se lakše razumjela tematika i teorijski koncept digitalnih marketinških aktivnosti i maloprodaje, u radu će se provesti detaljna analiza digitalnih marketinških aktivnosti u djelatnosti maloprodaje namještaja u poduzećima Ikea, Jysk i Prima kako bi se kroz njihovo poslovanje detaljno objasnilo i prikazalo efikasno upravljanje digitalnim marketinškim aktivnostima u maloprodaji. Također, u radu su spomenuti posljednji trendovi u maloprodaji namještaja. Kao uvod u digitalne marketinške aktivnosti, detaljno je pojašnjen pojam maloprodaje, te kroz rad dolazimo do konkretnih primjera digitalnog marketinga u stranim i domaćem poduzeću.

Abstract (english)

The paper explains in detail the digital marketing activities, and in order to better understand the topic and theoretical concept of digital marketing activities and retail, the paper will conduct a detailed analysis of digital marketing activities in the furniture retail business in Ikea, Jysk and Prima. explained in detail and presented the effective management of digital marketing activities in retail. Also, the paper mentions the latest trends in furniture retail. As an introduction to digital marketing activities, the concept of retail is explained in detail, and through the work we come to concrete examples of digital marketing in foreign and domestic companies.

• Keywords: namještaj; maloprodaja; digitalni; marketing
• Keywords (english): marketing; furniture; retail
• Language: croatian
• URN:NBN: urn:nbn:hr:148:110274
• Study programme: Title: Business Economics; specializations in: Trade Business Operations, Tourism Business Operations, Accounting and Finances, Business Secretary; Course: Trade Business Operations; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2022-06-28 13:24:37