Analiza uspješnosti preuzimanja Jadranske banke od strane Hrvatske poštanske banke

master's thesis

• Title (english): Analysis of the successfulness of the acquisition of Jadranska bank by Croatian postal bank
• Author: Maja Ložnjak
• Mentor: Davor Filipović (mentor)
• Committee member: Hrvoje Šimović (predsjednik povjerenstva)
• Committee member: Mihovil Anđelinović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2022-06-29, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Finance

Abstract

Preuzimanja i spajanja su tijekom zadnjeg desetljeća dobila posebnu pažnju u bankarskoj
industriji budući da je broj preuzimanja i spajanja banaka značajno porastao. Motivi ili
razlozi zbog kojih dolazi do preuzimanja ili spajanja očituju se u nižim troškovima
poslovanja, mogućnostima rasta i stjecanja konkurentske prednosti na tržištu. Strateški
planovi poslovanja banaka, u segmentu stjecanja tržišne prednosti se sve više oslanjaju na
preuzimanja i spajanja, posebice u uvjetima poslovanja tijekom krize, a ove poslovne
aktivnosti pokreće i tehnološki napredak i inovativnost poslovanja. Prema tome se očekuje
kako će preuzimanja i spajanja u bankarskom sektoru i u narednom razdoblju povećavati
broj ovih poslovnih aktivnosti te tako uložiti napore u optimizaciju strukture troškova i
povećanje poslovne učinkovitosti. S obzirom na sve važniju ulogu preuzimanja i spajanja cilj ovog diplomskog rada je
upotrebom sekundarnih podataka prikazati teorijski okvir integracijskih procesa u
bankovnoj industriji, kao i prikazati bankovni regulatorni okvir i trendove spajanja i
preuzimanja u bankovnoj industriji u Republici Hrvatskoj. Također, kroz studiju slučaja cilj
je, također upotrebom sekundarnih podataka, analizirati uspješnost preuzimanja Jadranske
banke od strane Hrvatske poštanske banke te zaključiti o sadašnjim i budućnim trendovima
i motivima preuzimanja i spajanja u hrvatskom bankovnom sektoru. Iz rezultata
sekundarnog istraživanja, odnosno analize financijskih izvještaja Hrvatske poštanske banke
i Jadranske banke, potvrđeno je kako je aktivnost preuzimanja adekvatno implementirana u
strateški razvojni plan Hrvatske poštanske banke te je pripajanje Jadranske banke Hrvatskoj
poštanskoj banci bilo uspješno i pozitivno se odrazilo na uspješnost poslovanja Hrvatske
poštanske banke nakon pripajanja Jadranske banke.

Abstract (english)

Takeovers and mergers have a special attention in the banking industry over the last decade
as the number of bank takeovers and mergers has significantly increased. The motives or
reasons for the takeover or merger are reflected in lower operating costs, opportunities for
growth and gaining a competitive advantage in the market. The strategic business plans of
banks, in the segment of gaining market advantages, increasingly rely on takeovers and
mergers, as well as on the progress in business conditions. Especially during the crisis these
business activities drive both technological and business innovation. Therefore, acquisitions
and mergers in the banking sector are expected to increase the number of these business
activities in the coming period, thus making efforts to optimize the cost structure and
increase business efficiency. Given the increasingly important role of takeovers and mergers, the aim of this paper is to
use secondary data to present the theoretical framework of integration processes in the
banking industry, as well as the banking regulatory framework as well as trends of mergers
and acquisitions in the banking industry in Croatia. Also, through the case study, the aim is,
also using secondary data, to analyze the successful takeover of Jadranska banka by Hrvatska
poštanska banka and to conclude on current and future trends and motives for takeovers and
mergers in the Croatian banking sector. The results of the secondary research that included
the analysis of the financial reports of Hrvatska poštanska banka and Jadranska banka,
confirmed that the takeover activity was adequately implemented in the strategic
development plan of Hrvatska poštanska banka and that the merger of Jadranska banka with
Hrvatska poštanska banka was successful and had a positive effect on Hrvatska poštanska
banka after the merger of Jadranska banka.

• Keywords: pripajanje; preuzimanje; integracija; Hrvatska poštanska banka; Jadranska banka
• Keywords (english): merger; takeover; integration; Hrvatska poštanska banka; Jadranska banka
• Language: croatian
• URN:NBN: urn:nbn:hr:148:324352
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2022-07-05 08:33:38